고려대학교 도서관

MARC

Better living : advertising, media and the new vocabulary of business leadership, 1935-1955

Material type

단행본

Personal Author

Bird, William L.

Title Statement

Better living : advertising, media and the new vocabulary of business leadership, 1935-1955 / William L. Bird, Jr.

Publication, Distribution, etc

Evanston, Ill. : Northwestern University Press , 1999.

Physical Medium

x, 288 p. : ill. ; 26 cm.

Series Statement

Media topographies

ISBN

0810115859 (cloth : alk. paper) 0810115867 (paper : alk. paper)

Bibliography, Etc. Note

Filmography: p. 267-274. Includes bibliographical references (p. 245-266) and index.

Subject Added Entry-Topical Term

Advertising -- United States -- History. Public relations -- United States -- History. Corporate culture -- United States -- History.

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001		000045283766
005		20060804142237
008		980929s1999 ilua biq 001 0 eng
010		▼a 98045398
020		▼a 0810115859 (cloth : alk. paper)
020		▼a 0810115867 (paper : alk. paper)
035		▼a (KERIS)REF000005287951
040		▼a DLC ▼c DLC ▼d DLC ▼d 211009
043		▼a n-us---
050	0 0	▼a HF5813.U6 ▼b B53 1999
082	0 0	▼a 659.1/0973 ▼2 21
090		▼a 659.10973 ▼b B618b
100	1	▼a Bird, William L.
245	1 0	▼a Better living : ▼b advertising, media and the new vocabulary of business leadership, 1935-1955 / ▼c William L. Bird, Jr.
260		▼a Evanston, Ill. : ▼b Northwestern University Press , ▼c 1999.
300		▼a x, 288 p. : ▼b ill. ; ▼c 26 cm.
440	0	▼a Media topographies
504		▼a Filmography: p. 267-274.
504		▼a Includes bibliographical references (p. 245-266) and index.
650	0	▼a Advertising ▼z United States ▼x History.
650	0	▼a Public relations ▼z United States ▼x History.
650	0	▼a Corporate culture ▼z United States ▼x History.
945		▼a KINS

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No. 1	Location Main Library/Western Books/	Call Number 659.10973 B618b	Accession No. 111372908	Availability Available	Due Date	Make a Reservation	Service B M