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Better living : advertising, media and the new vocabulary of business leadership, 1935-1955

Better living : advertising, media and the new vocabulary of business leadership, 1935-1955

Material type
단행본
Personal Author
Bird, William L.
Title Statement
Better living : advertising, media and the new vocabulary of business leadership, 1935-1955 / William L. Bird, Jr.
Publication, Distribution, etc
Evanston, Ill. :   Northwestern University Press ,   1999.  
Physical Medium
x, 288 p. : ill. ; 26 cm.
Series Statement
Media topographies
ISBN
0810115859 (cloth : alk. paper) 0810115867 (paper : alk. paper)
Bibliography, Etc. Note
Filmography: p. 267-274. Includes bibliographical references (p. 245-266) and index.
Subject Added Entry-Topical Term
Advertising -- United States -- History. Public relations -- United States -- History. Corporate culture -- United States -- History.
000 01166camuu2200313 a 4500
001 000045283766
005 20060804142237
008 980929s1999 ilua biq 001 0 eng
010 ▼a 98045398
020 ▼a 0810115859 (cloth : alk. paper)
020 ▼a 0810115867 (paper : alk. paper)
035 ▼a (KERIS)REF000005287951
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
043 ▼a n-us---
050 0 0 ▼a HF5813.U6 ▼b B53 1999
082 0 0 ▼a 659.1/0973 ▼2 21
090 ▼a 659.10973 ▼b B618b
100 1 ▼a Bird, William L.
245 1 0 ▼a Better living : ▼b advertising, media and the new vocabulary of business leadership, 1935-1955 / ▼c William L. Bird, Jr.
260 ▼a Evanston, Ill. : ▼b Northwestern University Press , ▼c 1999.
300 ▼a x, 288 p. : ▼b ill. ; ▼c 26 cm.
440 0 ▼a Media topographies
504 ▼a Filmography: p. 267-274.
504 ▼a Includes bibliographical references (p. 245-266) and index.
650 0 ▼a Advertising ▼z United States ▼x History.
650 0 ▼a Public relations ▼z United States ▼x History.
650 0 ▼a Corporate culture ▼z United States ▼x History.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.10973 B618b Accession No. 111372908 Availability Available Due Date Make a Reservation Service B M

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