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Better living : advertising, media and the new vocabulary of business leadership, 1935-1955

Better living : advertising, media and the new vocabulary of business leadership, 1935-1955

자료유형
단행본
개인저자
Bird, William L.
서명 / 저자사항
Better living : advertising, media and the new vocabulary of business leadership, 1935-1955 / William L. Bird, Jr.
발행사항
Evanston, Ill. :   Northwestern University Press ,   1999.  
형태사항
x, 288 p. : ill. ; 26 cm.
총서사항
Media topographies
ISBN
0810115859 (cloth : alk. paper) 0810115867 (paper : alk. paper)
서지주기
Filmography: p. 267-274. Includes bibliographical references (p. 245-266) and index.
일반주제명
Advertising -- United States -- History. Public relations -- United States -- History. Corporate culture -- United States -- History.
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001 000045283766
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008 980929s1999 ilua biq 001 0 eng
010 ▼a 98045398
020 ▼a 0810115859 (cloth : alk. paper)
020 ▼a 0810115867 (paper : alk. paper)
035 ▼a (KERIS)REF000005287951
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
043 ▼a n-us---
050 0 0 ▼a HF5813.U6 ▼b B53 1999
082 0 0 ▼a 659.1/0973 ▼2 21
090 ▼a 659.10973 ▼b B618b
100 1 ▼a Bird, William L.
245 1 0 ▼a Better living : ▼b advertising, media and the new vocabulary of business leadership, 1935-1955 / ▼c William L. Bird, Jr.
260 ▼a Evanston, Ill. : ▼b Northwestern University Press , ▼c 1999.
300 ▼a x, 288 p. : ▼b ill. ; ▼c 26 cm.
440 0 ▼a Media topographies
504 ▼a Filmography: p. 267-274.
504 ▼a Includes bibliographical references (p. 245-266) and index.
650 0 ▼a Advertising ▼z United States ▼x History.
650 0 ▼a Public relations ▼z United States ▼x History.
650 0 ▼a Corporate culture ▼z United States ▼x History.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.10973 B618b 등록번호 111372908 도서상태 대출가능 반납예정일 예약 서비스 B M

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