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Advertising : principles & practice 7th ed

Advertising : principles & practice 7th ed (Loan 16 times)

Material type
단행본
Personal Author
Wells, William , 1926-. Moriarty, Sandra E. Burnett, John 1944-.
Title Statement
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
판사항
7th ed.
Publication, Distribution, etc
Upper Saddle River, NJ :   Prentice-Haill ,   2006.  
Physical Medium
xxxi, 592 p. : col. ill. ; 29 cm.
ISBN
0131968815
General Note
"Pearson international ed."  
Bibliography, Etc. Note
Includes bibliographical references (p. 575-580) and index.
Subject Added Entry-Topical Term
Advertising.
000 00871namuu2200265 a 4500
001 000045243838
005 20060405104806
008 051108s2006 njua b 001 0 eng
020 ▼a 0131968815
035 ▼a (KERIS)BIB000010066373
040 ▼d 211048 ▼d 211009
082 0 0 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b W456a7
100 1 ▼a Wells, William , ▼d 1926-.
245 1 0 ▼a Advertising : ▼b principles & practice / ▼c William Wells, Sandra Moriarty, John Burnett.
250 ▼a 7th ed.
260 ▼a Upper Saddle River, NJ : ▼b Prentice-Haill , ▼c 2006.
300 ▼a xxxi, 592 p. : ▼b col. ill. ; ▼c 29 cm.
500 ▼a "Pearson international ed."
504 ▼a Includes bibliographical references (p. 575-580) and index.
650 0 ▼a Advertising.
700 1 ▼a Moriarty, Sandra E.
700 1 ▼a Burnett, John ▼d 1944-.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 W456a7 Accession No. 111357764 Availability Available Due Date Make a Reservation Service B M

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