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Consumer insight : how to use data and market research to get closer to your customer

Consumer insight : how to use data and market research to get closer to your customer (1회 대출)

자료유형
단행본
개인저자
Stone, Merlin 1948- Bond, Alison. Foss, Bryan.
서명 / 저자사항
Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
발행사항
London ;   Sterling, Va :   Kogan Page.  
형태사항
xv, 288 p. : ill. ; 24 cm.
총서사항
Market research in practice
ISBN
0749442921
서지주기
Includes bibliographical references and index.
일반주제명
Customer relations -- Management. Marketing research. Database marketing.
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001 000045240959
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008 040621s2004 enka b 001 0 eng
010 ▼a 2004014622
020 ▼a 0749442921
035 ▼a (KERIS)REF000010423104
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a HF5415.5 ▼b .C6625 2004
082 0 0 ▼a 658.8/34 ▼2 22
090 ▼a 658.834 ▼b C758
245 0 0 ▼a Consumer insight : ▼b how to use data and market research to get closer to your customer / ▼c [edited by] Merlin Stone, Alison Bond & Bryan Foss.
260 ▼a London ; ▼a Sterling, Va : ▼b Kogan Page.
300 ▼a xv, 288 p. : ▼b ill. ; ▼c 24 cm.
490 1 ▼a Market research in practice
504 ▼a Includes bibliographical references and index.
650 0 ▼a Customer relations ▼x Management.
650 0 ▼a Marketing research.
650 0 ▼a Database marketing.
700 1 ▼a Stone, Merlin ▼d 1948-
700 1 ▼a Bond, Alison.
700 1 ▼a Foss, Bryan.
830 0 ▼a Market research in practice series.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.834 C758 등록번호 111356515 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

저자소개

멀린 스톤(지은이)

미술과 미술사 교수이자 조각가이다.

Alison Bond(지은이)

Bryan Foss(지은이)

정보제공 : Aladin

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