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Making technology investments profitable : ROI road map to better business cases

Making technology investments profitable : ROI road map to better business cases

Material type
단행본
Personal Author
Keen, Jack M. Digrius, Bonnie
Title Statement
Making technology investments profitable : ROI road map to better business cases / Jack M. Keen, Bonnie Digrius.
Publication, Distribution, etc
Hoboken, N.J. :   John Wiley & Sons,   c2003.  
Physical Medium
xx, 300 p. : ill. ; 24 cm.
ISBN
0471227331
Bibliography, Etc. Note
Includes bibliographical references (p. 270-272) and index.
Subject Added Entry-Topical Term
Information technology -- Management. Information technology -- Economic aspects.
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050 0 0 ▼a HD30.2 ▼b .K427 2003
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100 1 ▼a Keen, Jack M.
245 1 0 ▼a Making technology investments profitable : ▼b ROI road map to better business cases / ▼c Jack M. Keen, Bonnie Digrius.
246 3 0 ▼a ROI road map to better business cases
260 ▼a Hoboken, N.J. : ▼b John Wiley & Sons, ▼c c2003.
300 ▼a xx, 300 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 270-272) and index.
650 0 ▼a Information technology ▼x Management.
650 0 ▼a Information technology ▼x Economic aspects.
700 1 ▼a Digrius, Bonnie

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Science & Technology/ Call Number 004.068 K26m Accession No. 151185755 Availability Available Due Date Make a Reservation Service C

Contents information

Author Introduction

잭 M. 킨(지은이)

<효과적인 IT 투자 성과 분석>

Bonnie Digrius(지은이)

Information Provided By: : Aladin

Table of Contents


CONTENTS
Introduction = xi
About the Authors = xix
1 Why IT Projects Falter and How Astute Business Cases Help Save the Day = 1
 When It Project Problems Are Really ROI Problems = 1
  IT Projects : Too Many Failures, Too Many Times = 1
  How Hidden ROI Problems Torpedo It Success = 2
 The Business Case : Flawed Afterthought or IT Value Star? = 4
  Spotting Business Case Defects = 5
  Six Ways Good Business Cases Shape Project Success = 8
2 How to Recognize a Trustworthy Business Case = 10
 The Business Case as a Trusted Scout = 10
 Using the Seven C's to Access Content Quality = 11
  The Seven C's of Content Quality = 11
  The Seven C's Content Audit Tool for Business Cases = 18
3 The Importance of Good Processes = 19
 Why Process Really Matters = 19
  Business Case-Grounded Processes Drive Business Results = 19
  Substandard Business Case Processes Abound = 20
  Costs of Tolerating Process Problems Are High = 21
  Symptoms of Process Problems = 22
  Types of Process Problems = 23
 Detecting Process Problems = 23
  The Process Audit Tool for Business Cases = 25
4 Defining : Steps 1, 2 and 3 to Building Better Business Cases = 28
 Seven Hats for Seven Steps = 28
 Step 1 : SCOPE(Who Expects What?) = 31
  SCOPE in a Nutshell = 31
  SCOPE Explained = 31
  Description of Tasks = 32
 Step 2 : CRITERIA(Who Cares About What?) = 35
  CRITERIA in a Nutshell = 35
  CRITERIA Explained = 36
  Description of Tasks = 37
  Hitting the "Dartboard-of-Value" = 39
  Using the ValueBoard = 40
  Using a Balanced Scorecard-Oriented ValueBoard = 41
  Establishing Key Themes = 42
  Finding Crucial but Elusive Criteria = 43
 Step 3 : ALIGN(Connect the Dots.) = 48
  ALIGN in a Nutshell = 48
  ALIGN Explained = 49
  Using the Value Ladder to Display Alignment = 50
  Using the Seven Tests of Alignment = 52
5 Assessing : Step 4, 5, and 6 to Building Better Business Cases = 53
 Introduction = 53
 Step 4 : CALCULATE(Show the Money.) = 55
  CALCULATE in a Nutshell = 55
  CALCULATE Explained = 55
  Using the PayoffCard = 56
  Description of Tasks = 58
 Step 5 : PROVE(Who Says So?) = 67
  PROVE in a Nutshell = 67
  PROVE Explained = 67
  Description of Tasks = 68
 Step 6 : ANALYZE(Find the Winner.) = 74
  ANALYZE in a Nutshell = 74
  ANALYZE Explained = 74
  Description of Tasks = 75
6 Delivering : Step 7 to Building Better Business Cases = 88
 Introduction = 88
 Step 7 : STORYTELL(Explain It.) = 90
  STORYTELL in a Nutshell = 90
  STORYTELL Explained = 90
  Description of Tasks = 91
7 Finding Hidden Value Others Miss = 98
 Who Has the Value? = 98
 Finding Commonly Overlooked Value Areas = 99
  Knowing Where to Look = 100
  Knowing What to Look For = 103
8 Handling Intangibles : An Emotional Enigma of the IT Evaluation = 108
 The "Intangibles Factor" : Controversial Yet Crucial = 108
 What Is "Intangibility," and Why Is It Controversial? = 112
 Managing Intangibles with Skill and Style = 114
  Five Ways to Handle Intangibles = 114
  Converting Intangibles to Tangibles = 115
  Using the Scoresheet to Manage Intangibles = 124
  An "Intangibility" Policy Memo = 127
  Tips on Management of Intangibles = 127
9 Using ROI Storytelling to Drive Home the Message = 130
 Why ROI Storytelling Drives Home the Message = 130
 Principles of Good ROI Storytelling = 132
  Pick the Right Story for the Right Audience = 132
  Build Stories That Touch Human Hearts = 133
  Use Vivid Language = 134
  Be Succinct = 135
  Stay Alert for Story Ideas = 135
10 Selecting : Prioritizing Projects with Confidence and Ease = 137
 IT Project Selection : Replacing Anxiety with Confidence = 137
 A Simple Project Prioritzation Process = 140
 How Are We Doing? A Quick IT Selection Process Audit = 141
 A Simple Project Prioritization Scoresheet = 143
  Uses = 144
  PPS in Action : Three Worthwhile Projects, One Bag of Funds = 144
  Understanding the Project Prioritization Scoresheets(PPS) = 148
  A Vendor Comparison Prioritization Scoresheet = 150
 Business Case Submittal Standards = 153
  Using Standardized Decision Criteria = 154
 P³ Implementation Guidelines for the Evaluation Team = 156
11 Tracking : Making Sure Benefits Get Realized = 159
 Benefits Realization : Fantasy or Fact? = 159
 The IT Benefits Realization Process Audit = 161
 Principles of a Good IT Benefits Realization Process = 163
 How Good Business Cases Contribute to IT Benefits Realization Success = 164
 The Value Ladder : A Tool for Clarifying Benefits Realization Targets = 164
12 How Vendors Use Business Case ROI to Help Buyers Buy Better = 168
 The Culprits and Costs of "Value Neglect" = 168
 Buyers Want More, Better ROI Help from Vendors = 169
  Recognizing Vendors with "Throwaway ROI" = 170
  Recognizing Vendors with "Business Case ROI" = 171
 What Buyers Are Demanding from Vendor ROI Help = 171
 A Vendor's Road Map for Improving ROI-Focused Selling = 172
  What Is ROI-Focused Selling and Its Benefits? = 172
  18 Places in the Sales Cycle Where ROI Tools Help = 174
  All ROI Tools Are Not Created Equal = 174
  Top 10 Mistakes Vendors Make with ROI Tools = 174
  A Six-Point Strategy for Upgrading Vendor ROI Effects = 178
  Vendor ROI Strategy Audits Identify Improvement Needs = 181
  How Vendors Create a Compelling ROI Value Proposition Template = 184
Appendix A Sample Business Case = 187
Appendix B Generic ROI Template for Process-Oriented Justifications = 231
Appendix C Recap of ROI Discovery Tools in this Book = 261
Appendix D Web Site Resources = 268
Appendix E Bibliography = 270
Appendix F Glossary = 273
Index = 282


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