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The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures

The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures

Material type
단행본
Personal Author
Campbell, Andrew. Park, Robert.
Title Statement
The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures / Andrew Campbell & Robert Park.
Publication, Distribution, etc
Boston :   Nicholas Brealey International,   2005.  
Physical Medium
xv, 321 p ; 24 cm.
ISBN
1904838049
Content Notes
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Conglomerate corporations -- Planning. Conglomerate corporations -- Management. Corporations -- Growth. Business planning. Corporate culture.
000 01379camuu22002898a 4500
001 000045200563
005 20051026111717
008 050218s2005 mau b 001 0 eng
020 ▼a 1904838049
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
082 0 0 ▼a 658.1/1 ▼2 22
090 ▼a 658.11 ▼b C187g
100 1 ▼a Campbell, Andrew.
245 1 4 ▼a The growth gamble : ▼b when leaders should bet big on new businesses and how to avoid expensive failures / ▼c Andrew Campbell & Robert Park.
260 ▼a Boston : ▼b Nicholas Brealey International, ▼c 2005.
263 ▼a 0504
300 ▼a xv, 321 p ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
650 0 ▼a Conglomerate corporations ▼x Planning.
650 0 ▼a Conglomerate corporations ▼x Management.
650 0 ▼a Corporations ▼x Growth.
650 0 ▼a Business planning.
650 0 ▼a Corporate culture.
700 1 ▼a Park, Robert.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.11 C187g Accession No. 151185151 Availability Available Due Date Make a Reservation Service C

Contents information

Author Introduction

로버트 파크(지은이)

영국의 금융산업 분야에서 25년간 활동했으며, 넷웨스트 그룹의 기업전략 수석 컨설턴트로 12년간 근무했다. 2007년 현재 애쉬리지 전략경영 센터의 협력사로 독립적으로 컨설팅을 수행하고 있다.

Andrew Campbell(지은이)

Information Provided By: : Aladin

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