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The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures

The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures

자료유형
단행본
개인저자
Campbell, Andrew. Park, Robert.
서명 / 저자사항
The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures / Andrew Campbell & Robert Park.
발행사항
Boston :   Nicholas Brealey International,   2005.  
형태사항
xv, 321 p ; 24 cm.
ISBN
1904838049
내용주기
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
서지주기
Includes bibliographical references and index.
일반주제명
Conglomerate corporations -- Planning. Conglomerate corporations -- Management. Corporations -- Growth. Business planning. Corporate culture.
000 01379camuu22002898a 4500
001 000045200563
005 20051026111717
008 050218s2005 mau b 001 0 eng
020 ▼a 1904838049
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
082 0 0 ▼a 658.1/1 ▼2 22
090 ▼a 658.11 ▼b C187g
100 1 ▼a Campbell, Andrew.
245 1 4 ▼a The growth gamble : ▼b when leaders should bet big on new businesses and how to avoid expensive failures / ▼c Andrew Campbell & Robert Park.
260 ▼a Boston : ▼b Nicholas Brealey International, ▼c 2005.
263 ▼a 0504
300 ▼a xv, 321 p ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
650 0 ▼a Conglomerate corporations ▼x Planning.
650 0 ▼a Conglomerate corporations ▼x Management.
650 0 ▼a Corporations ▼x Growth.
650 0 ▼a Business planning.
650 0 ▼a Corporate culture.
700 1 ▼a Park, Robert.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 658.11 C187g 등록번호 151185151 도서상태 대출가능 반납예정일 예약 서비스 C M

컨텐츠정보

저자소개

로버트 파크(지은이)

영국의 금융산업 분야에서 25년간 활동했으며, 넷웨스트 그룹의 기업전략 수석 컨설턴트로 12년간 근무했다. 2007년 현재 애쉬리지 전략경영 센터의 협력사로 독립적으로 컨설팅을 수행하고 있다.

Andrew Campbell(지은이)

정보제공 : Aladin

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