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Passion branding : harnessing the power of emotion to build strong brands

Passion branding : harnessing the power of emotion to build strong brands

Material type
단행본
Personal Author
Duffy, Neill. Hooper, Jo.
Title Statement
Passion branding : harnessing the power of emotion to build strong brands / Neill Duffy, with Jo Hooper.
Publication, Distribution, etc
Chichester :   John Wiley & Sons, Ltd.,   c2003.  
Physical Medium
xiii, 249 p. : ill. ; 24 cm.
ISBN
0470850523 (cloth : alk. paper)
Content Notes
Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- The measurement challenge - return on investment and accountability.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Brand name products -- Marketing. Brand name products -- Case studies.
000 01546camuu22003134a 4500
001 000045191173
005 20050916112309
008 030328s2003 enka b 001 0 eng
010 ▼a 2003007458
020 ▼a 0470850523 (cloth : alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a HD69.B7 ▼b D92 2003
082 0 0 ▼a 658.8/27 ▼2 21
090 ▼a 658.827 ▼b D858p
100 1 ▼a Duffy, Neill.
245 1 0 ▼a Passion branding : ▼b harnessing the power of emotion to build strong brands / ▼c Neill Duffy, with Jo Hooper.
260 ▼a Chichester : ▼b John Wiley & Sons, Ltd., ▼c c2003.
300 ▼a xiii, 249 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- The measurement challenge - return on investment and accountability.
650 0 ▼a Brand name products ▼x Marketing.
650 0 ▼a Brand name products ▼v Case studies.
700 1 ▼a Hooper, Jo.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 D858p Accession No. 111329360 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Acknowledgements.

Chapter 1. Passion Branding –A New Way of Marketing.

Chapter 2. The Passion Economy–A New way of Thinking.

Chapter 3. Building Brands in the Passon Economy.

Chapter 4. Passion Branding–More than Just Brand Building.

Chapter 5. Passion Platforms.

Chapter 6. Strategic Passion Branding Management.

Chapter 7. Measurement–Accountability and Return on Investment

Chapter 8. A Changing Landscape–Some Challenges to manage.

Appendix: Thought Leaders' Pen Pictures.


Information Provided By: : Aladin

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