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Arts marketing

Arts marketing

Material type
단행본
Personal Author
Kerrigan, Finola. Fraser, Peter Ozbilgin, Mustafa.
Title Statement
Arts marketing / [edited by] Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin.
Publication, Distribution, etc
Oxford :   Elsevier Butterworth-Heinemann ,   2004.  
Physical Medium
x, 223 p. : ill. ; 25 cm.
ISBN
0750659688 (pbk.)
General Note
Formerly CIP.   Uk  
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Arts -- Marketing.
000 00753namuu2200229 a 4500
001 000045189121
005 20050905100246
008 040223s2004 enka b 001 0 eng
020 ▼a 0750659688 (pbk.)
040 ▼a StDuBDS ▼d Uk ▼d 244002
082 0 4 ▼a 700.688 ▼2 22
090 ▼a 700.688 ▼b A792
245 0 0 ▼a Arts marketing / ▼c [edited by] Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin.
260 ▼a Oxford : ▼b Elsevier Butterworth-Heinemann , ▼c 2004.
300 ▼a x, 223 p. : ▼b ill. ; ▼c 25 cm.
500 ▼a Formerly CIP. ▼5 Uk
504 ▼a Includes bibliographical references and index.
650 0 ▼a Arts ▼x Marketing.
700 1 ▼a Kerrigan, Finola.
700 1 ▼a Fraser, Peter
700 1 ▼a Ozbilgin, Mustafa.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Humanities 2/ Call Number 700.688 A792 Accession No. 151182585 Availability Available Due Date Make a Reservation Service C

Contents information

Table of Contents

Bibliographical notesIntroduction (Finola Kerrigan, Peter Fraser, and Mustafa Ozbilgin)The marketing of popular music (Daragh O'Reilly)Marketing in the film industry (Finola Kerrigan)The marketing of theatre (Iain Fraser)The marketing of opera (Peter Fraser)Marketing and jazz (Dorothea Noble)The theory and practice of visual arts marketing (Ian Fillis)Museum marketing: understanding different types of audiences (Ruth Rentschler)Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective (Nil Navaie and Elif Shafak)Key issues in arts marketing (Peter Fraser, Finola Kerrigan, and Mustafa Ozbilgin)ReferencesIndex.


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