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Arts marketing

Arts marketing

자료유형
단행본
개인저자
Kerrigan, Finola. Fraser, Peter Ozbilgin, Mustafa.
서명 / 저자사항
Arts marketing / [edited by] Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin.
발행사항
Oxford :   Elsevier Butterworth-Heinemann ,   2004.  
형태사항
x, 223 p. : ill. ; 25 cm.
ISBN
0750659688 (pbk.)
일반주기
Formerly CIP.   Uk  
서지주기
Includes bibliographical references and index.
일반주제명
Arts -- Marketing.
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008 040223s2004 enka b 001 0 eng
020 ▼a 0750659688 (pbk.)
040 ▼a StDuBDS ▼d Uk ▼d 244002
082 0 4 ▼a 700.688 ▼2 22
090 ▼a 700.688 ▼b A792
245 0 0 ▼a Arts marketing / ▼c [edited by] Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin.
260 ▼a Oxford : ▼b Elsevier Butterworth-Heinemann , ▼c 2004.
300 ▼a x, 223 p. : ▼b ill. ; ▼c 25 cm.
500 ▼a Formerly CIP. ▼5 Uk
504 ▼a Includes bibliographical references and index.
650 0 ▼a Arts ▼x Marketing.
700 1 ▼a Kerrigan, Finola.
700 1 ▼a Fraser, Peter
700 1 ▼a Ozbilgin, Mustafa.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/인문자료실2/ 청구기호 700.688 A792 등록번호 151182585 도서상태 대출가능 반납예정일 예약 서비스 C

컨텐츠정보

목차

Bibliographical notesIntroduction (Finola Kerrigan, Peter Fraser, and Mustafa Ozbilgin)The marketing of popular music (Daragh O'Reilly)Marketing in the film industry (Finola Kerrigan)The marketing of theatre (Iain Fraser)The marketing of opera (Peter Fraser)Marketing and jazz (Dorothea Noble)The theory and practice of visual arts marketing (Ian Fillis)Museum marketing: understanding different types of audiences (Ruth Rentschler)Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective (Nil Navaie and Elif Shafak)Key issues in arts marketing (Peter Fraser, Finola Kerrigan, and Mustafa Ozbilgin)ReferencesIndex.


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