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The Eng@ged customer : the new rules of Internet direct marketing 1st pbk. ed

The Eng@ged customer : the new rules of Internet direct marketing 1st pbk. ed (Loan 2 times)

Material type
단행본
Personal Author
Brondmo, Hans Peter.
Title Statement
The Eng@ged customer : the new rules of Internet direct marketing / Hans Peter Brondmo.
판사항
1st pbk. ed.
Publication, Distribution, etc
New York, NY :   HarperBusiness ,   2002, c2000.  
Physical Medium
xxiii, 257 p. : ill. ; 21 cm.
ISBN
0066620783 (hbk.) 0066620791 (pbk.)
General Note
Includes index.  
Subject Added Entry-Topical Term
Internet marketing.
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001 000045185700
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008 050818r20022000nyua 001 0 eng d
020 ▼a 0066620783 (hbk.)
020 ▼a 0066620791 (pbk.)
040 ▼a PMS ▼c PMS ▼d OCLCQ ▼d 211009
049 ▼a KUBA
050 4 ▼a HF5415.1265 ▼b .B76 2002
082 0 4 ▼a 658.872 ▼2 22
090 ▼a 658.872 ▼b B869e
100 1 ▼a Brondmo, Hans Peter.
245 1 4 ▼a The Eng@ged customer : ▼b the new rules of Internet direct marketing / ▼c Hans Peter Brondmo.
246 3 ▼a Engaged customer
250 ▼a 1st pbk. ed.
260 ▼a New York, NY : ▼b HarperBusiness , ▼c 2002, c2000.
300 ▼a xxiii, 257 p. : ▼b ill. ; ▼c 21 cm.
500 ▼a Includes index.
650 0 ▼a Internet marketing.
945 ▼a KINS
994 ▼a C0 ▼b KUB

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.872 B869e Accession No. 111327718 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

한스 피터 브론드모(지은이)

한스 피터 브론드모는 맞춤식 e-메일 마케팅 솔루션 업계를 선도하는 포스트 커뮤니케이션즈(Post Communications)의 설립자다. 이 기업에는 세계적인 데이터베이스 마케팅 업체인 넷센티브(Netcentives)가 투자했다. 메사추세츠공대(MIT)에서 수학한 그는 <뉴욕 타임즈>등 여러 매체에 인터넷 다이렉트 마케팅과 관련된 글을 발표했다. 현재 샌프란시스코에 살고 있으며 자신의 웹사이트인 www,engagedcustomer.com을 운용하고 있다.

Geoffrey Moore(지은이)

Information Provided By: : Aladin

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