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The 22 irrefutable laws of advertising (and when to violate them)

The 22 irrefutable laws of advertising (and when to violate them)

Material type
단행본
Personal Author
Newman, Michael.
Title Statement
The 22 irrefutable laws of advertising (and when to violate them) / Michael Newman.
Publication, Distribution, etc
Singapore :   John Wiley & Sons (Asia) Pte Ltd. ,   2004.  
Physical Medium
xix, 242 p. : ill. ; 24 cm.
ISBN
047082106X :
General Note
Includes index.  
Subject Added Entry-Topical Term
Advertising. Sales promotion.
000 00790namuu2200241ia 4500
001 000045185091
005 20050818115217
008 040603s2004 sg a 001 0 eng d
020 ▼a 047082106X : ▼c $29.95
040 ▼a BKL ▼c BKL ▼d 211009
049 ▼a K4RA
082 0 4 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b N554t
100 1 ▼a Newman, Michael.
245 1 4 ▼a The 22 irrefutable laws of advertising (and when to violate them) / ▼c Michael Newman.
246 3 ▼a Twenty-two irrefutable laws of advertising (and when to violate them)
260 ▼a Singapore : ▼b John Wiley & Sons (Asia) Pte Ltd. , ▼c 2004.
300 ▼a xix, 242 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Includes index.
650 0 ▼a Advertising.
650 0 ▼a Sales promotion.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 N554t Accession No. 111327178 Availability Available Due Date Make a Reservation Service B M

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