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The 22 irrefutable laws of advertising (and when to violate them)

The 22 irrefutable laws of advertising (and when to violate them)

자료유형
단행본
개인저자
Newman, Michael.
서명 / 저자사항
The 22 irrefutable laws of advertising (and when to violate them) / Michael Newman.
발행사항
Singapore :   John Wiley & Sons (Asia) Pte Ltd. ,   2004.  
형태사항
xix, 242 p. : ill. ; 24 cm.
ISBN
047082106X :
일반주기
Includes index.  
일반주제명
Advertising. Sales promotion.
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008 040603s2004 sg a 001 0 eng d
020 ▼a 047082106X : ▼c $29.95
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049 ▼a K4RA
082 0 4 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b N554t
100 1 ▼a Newman, Michael.
245 1 4 ▼a The 22 irrefutable laws of advertising (and when to violate them) / ▼c Michael Newman.
246 3 ▼a Twenty-two irrefutable laws of advertising (and when to violate them)
260 ▼a Singapore : ▼b John Wiley & Sons (Asia) Pte Ltd. , ▼c 2004.
300 ▼a xix, 242 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Includes index.
650 0 ▼a Advertising.
650 0 ▼a Sales promotion.
945 ▼a KINS

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