HOME > Detail View

Detail View

Creating corporate reputations: identity, image, and performance

Creating corporate reputations: identity, image, and performance (Loan 10 times)

Material type
단행본
Personal Author
Dowling, Grahame R. (Grahame Robert)
Title Statement
Creating corporate reputations: identity, image, and performance / Grahame Dowling.
Publication, Distribution, etc
Oxford ;   New York :   Oxford University Press ,   2002.  
Physical Medium
xx, 299 p. : ill. ; 25 cm.
ISBN
0199241635(hbk.) 0199252203(pbk.)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Corporate image. Corporations -- Public relations -- Case studies. Brand name products -- Management.
000 00950camuu22002774a 4500
001 000045182238
005 20050804093352
008 000724s2002 enka b 001 0 eng
010 ▼a 00060687
020 ▼a 0199241635(hbk.)
020 ▼a 0199252203(pbk.)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a HD59.2 ▼b .D695 2001
082 0 0 ▼a 658.827 ▼2 21
090 ▼a 658.827 ▼b D747c
100 1 ▼a Dowling, Grahame R. ▼q (Grahame Robert)
245 1 0 ▼a Creating corporate reputations: ▼b identity, image, and performance / ▼c Grahame Dowling.
260 ▼a Oxford ; ▼a New York : ▼b Oxford University Press , ▼c 2002.
300 ▼a xx, 299 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Corporate image.
650 0 ▼a Corporations ▼x Public relations ▼v Case studies.
650 0 ▼a Brand name products ▼x Management.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 D747c Accession No. 111325294 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents


CONTENTS

Preface = ⅶ

List of Exhibits = xiii

List of Figures = xiv

List of Tables = xvi

List of Abbreviations = xvii

Author Biography = xix

Introduction = 1

Part 1 Corporate Reputations

 1 Corporate Reputation Value : Good Really Is Better Than Bad = 9

 2 Stakeholders : Each Group Holds a Different Image and Reputation = 29

 3 How Corporate Images Are Formed : Identifying the Pieces of the Jigsaw Puzzle = 49

Part 2 Factors that Affect Corporate Images

 4 Vision and Mission : The Soul of Corporate Reputation = 67

 5 Formal Company Policies : The Guiding Hands = 86

 6 Organizational Culture : The Invisible Web = 104

 7 Corporate Communication : What to Say = 123

 8 Corporate Identity : What You See Is Often Less Than What You Get = 161

 9 Country, Industry, Partner, and Brand Images : Leveraging Secondary Associations to Enhance a Corporate Image = 186

Part 3 Managing Corporate Images and Reputations

 10 Measuring Images and Reputations : What Do Stakeholders Actually Think? = 211

 11 Managing and Changing Corporate Images : It Can Be Done = 231

 12 The Crisis : Communication Strategies to Protect Desired Images and Reputations = 252

 13 Recap : Avoiding the Twelve Most Common Traps = 277

Index = 291



New Arrivals Books in Related Fields

한경Trend. 편집부 (2021)