HOME > Detail View

Detail View

International business case studies for the multicultural marketplace

International business case studies for the multicultural marketplace (Loan 6 times)

Material type
단행본
Personal Author
Moran, Robert T, 1938-. Braaten, David O. Walsh, John Edward, 1927-.
Title Statement
International business case studies for the multicultural marketplace / Robert T. Moran, David O. Braaten, and John E. Walsh, Jr., editors.
Publication, Distribution, etc
Houston :   Gulf Pub. Co.,   c1994.  
Physical Medium
xiv, 416 p. : ill. ; 23 cm.
Series Statement
The Managing cultural differences series
ISBN
088415193X :
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
International business enterprises -- Management -- Case studies. Industrial management -- Social aspects -- Case studies. Intercultural communication -- Case studies.
000 01286camuu2200301 a 4500
001 000045180584
005 20050713114851
008 931201s1994 txua b 001 0 eng
010 ▼a 93045859
020 ▼a 088415193X : ▼c $29.95
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HD62.4 ▼b .M665 1994
082 0 0 ▼a 658/.049 ▼2 20
090 ▼a 658.049 ▼b I616
245 0 0 ▼a International business case studies for the multicultural marketplace / ▼c Robert T. Moran, David O. Braaten, and John E. Walsh, Jr., editors.
260 ▼a Houston : ▼b Gulf Pub. Co., ▼c c1994.
300 ▼a xiv, 416 p. : ▼b ill. ; ▼c 23 cm.
440 4 ▼a The Managing cultural differences series
504 ▼a Includes bibliographical references and index.
650 0 ▼a International business enterprises ▼x Management ▼x Case studies.
650 0 ▼a Industrial management ▼x Social aspects ▼x Case studies.
650 0 ▼a Intercultural communication ▼x Case studies.
700 1 ▼a Moran, Robert T, ▼d 1938-.
700 1 ▼a Braaten, David O.
700 1 ▼a Walsh, John Edward, ▼d 1927-.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.049 I616 Accession No. 111323026 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Preface; Foreword; Part One: Global Strategic Alliances; 1. The New China Hotel in Beijing; 2. Tentative Withdrawal from a Joint Venture: Shalimar Laboratories, Ltd. 3. Confronting Globalization: Atencio Plasticos' Search for a Strategic Alliance; 4. The Potato Business 5. Nissan United Kingdom, Ltd. 6. Strategic Alliance in India: Sage Publications 7. Westel: Start of of a Joint Venture 8. Westel: Overcoming Financial Problems 9. International Gateway Company, Ltd. 10. Beijing Jeep Corporation: American Motor's Experience in China 11. Orient-US Leasing Corporation: A Japanese-American Joint Venture in Financial Services 12. Kuwaiti/Chinese Business Partnership Part Two: Globalization; 13. International Espionage at IBM: Hitachi, Ltd. 14. Motorola Analog Division: Development of a Shared Global Vision 15. Opening a Closed City: Challenges tat the New Frontier Part Three: International Business Negotiations; 16. Confrontation or Collaboration: Two Strong Executives 17. AT&T: Technically Brilliant But Interculturally Average 18. Litigation Isn't the Japanese Way: Nippon, Inc. and Raleigh, Ltd. Part Four: International Marketing;19. Testing Solar Stoves in Mexico: Alten Technologies, Inc. 20. The Alpace Industry of Peru 21. Motorola's Attempts to Increase Market Share and Profits in Japan 22. Client Development in Japan: Ecolab, Inc. 23. Anheuser-Busch: Developing a Global Brand in Germany 24. Anheuser-Busch: Developing a Global Brand in Great Britain Part Five: International Management; 25. Cross-Cultural Collaboration at EUROSYS 26. Between a Rock and A Hard Place: A Question of Ethics 27. SSA Mexicana: A Korean Prescription for Success in Mexico 28. Motorola, Inc. CPSTG: Performance Management as a Process for Change 29. Merck and Company, Inc. Having the Vision to Succeed 30. Selling Development to Somalia: The Food Monetization Program Part Six: Managing a Culturally Diverse Workforce; 31. Managing a Culturally Diverse Workforce in a South African Gold Mine 32. Managing a Culturally Diverse Workforce in Indonesia 33. Banking on Diversity: Familiarity Breeds Contempt at Security First Bank 34. The Maquiladora Industry and Mexican Unions: The New National Political Strategy Part Seven: International Service Excellence; A Quality Implementation Case: Kaizen at Firestone New Zealand; Service Excellence in the Travel Industry: Singapore Airlines; About the Contributors; Index


Information Provided By: : Aladin

New Arrivals Books in Related Fields

김학윤 (2021)
Robbins, Stephen P. (2021)
함용석 (2022)