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International business case studies for the multicultural marketplace

International business case studies for the multicultural marketplace (6회 대출)

자료유형
단행본
개인저자
Moran, Robert T, 1938-. Braaten, David O. Walsh, John Edward, 1927-.
서명 / 저자사항
International business case studies for the multicultural marketplace / Robert T. Moran, David O. Braaten, and John E. Walsh, Jr., editors.
발행사항
Houston :   Gulf Pub. Co.,   c1994.  
형태사항
xiv, 416 p. : ill. ; 23 cm.
총서사항
The Managing cultural differences series
ISBN
088415193X :
서지주기
Includes bibliographical references and index.
일반주제명
International business enterprises -- Management -- Case studies. Industrial management -- Social aspects -- Case studies. Intercultural communication -- Case studies.
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001 000045180584
005 20050713114851
008 931201s1994 txua b 001 0 eng
010 ▼a 93045859
020 ▼a 088415193X : ▼c $29.95
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HD62.4 ▼b .M665 1994
082 0 0 ▼a 658/.049 ▼2 20
090 ▼a 658.049 ▼b I616
245 0 0 ▼a International business case studies for the multicultural marketplace / ▼c Robert T. Moran, David O. Braaten, and John E. Walsh, Jr., editors.
260 ▼a Houston : ▼b Gulf Pub. Co., ▼c c1994.
300 ▼a xiv, 416 p. : ▼b ill. ; ▼c 23 cm.
440 4 ▼a The Managing cultural differences series
504 ▼a Includes bibliographical references and index.
650 0 ▼a International business enterprises ▼x Management ▼x Case studies.
650 0 ▼a Industrial management ▼x Social aspects ▼x Case studies.
650 0 ▼a Intercultural communication ▼x Case studies.
700 1 ▼a Moran, Robert T, ▼d 1938-.
700 1 ▼a Braaten, David O.
700 1 ▼a Walsh, John Edward, ▼d 1927-.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존6/ 청구기호 658.049 I616 등록번호 111323026 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Preface; Foreword; Part One: Global Strategic Alliances; 1. The New China Hotel in Beijing; 2. Tentative Withdrawal from a Joint Venture: Shalimar Laboratories, Ltd. 3. Confronting Globalization: Atencio Plasticos' Search for a Strategic Alliance; 4. The Potato Business 5. Nissan United Kingdom, Ltd. 6. Strategic Alliance in India: Sage Publications 7. Westel: Start of of a Joint Venture 8. Westel: Overcoming Financial Problems 9. International Gateway Company, Ltd. 10. Beijing Jeep Corporation: American Motor's Experience in China 11. Orient-US Leasing Corporation: A Japanese-American Joint Venture in Financial Services 12. Kuwaiti/Chinese Business Partnership Part Two: Globalization; 13. International Espionage at IBM: Hitachi, Ltd. 14. Motorola Analog Division: Development of a Shared Global Vision 15. Opening a Closed City: Challenges tat the New Frontier Part Three: International Business Negotiations; 16. Confrontation or Collaboration: Two Strong Executives 17. AT&T: Technically Brilliant But Interculturally Average 18. Litigation Isn't the Japanese Way: Nippon, Inc. and Raleigh, Ltd. Part Four: International Marketing;19. Testing Solar Stoves in Mexico: Alten Technologies, Inc. 20. The Alpace Industry of Peru 21. Motorola's Attempts to Increase Market Share and Profits in Japan 22. Client Development in Japan: Ecolab, Inc. 23. Anheuser-Busch: Developing a Global Brand in Germany 24. Anheuser-Busch: Developing a Global Brand in Great Britain Part Five: International Management; 25. Cross-Cultural Collaboration at EUROSYS 26. Between a Rock and A Hard Place: A Question of Ethics 27. SSA Mexicana: A Korean Prescription for Success in Mexico 28. Motorola, Inc. CPSTG: Performance Management as a Process for Change 29. Merck and Company, Inc. Having the Vision to Succeed 30. Selling Development to Somalia: The Food Monetization Program Part Six: Managing a Culturally Diverse Workforce; 31. Managing a Culturally Diverse Workforce in a South African Gold Mine 32. Managing a Culturally Diverse Workforce in Indonesia 33. Banking on Diversity: Familiarity Breeds Contempt at Security First Bank 34. The Maquiladora Industry and Mexican Unions: The New National Political Strategy Part Seven: International Service Excellence; A Quality Implementation Case: Kaizen at Firestone New Zealand; Service Excellence in the Travel Industry: Singapore Airlines; About the Contributors; Index


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