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Competing for capital: investor relations in a dynamic world

Competing for capital: investor relations in a dynamic world (4회 대출)

자료유형
단행본
개인저자
Marcus, Bruce W , 1925-.
서명 / 저자사항
Competing for capital: investor relations in a dynamic world / Bruce W. Marcus.
발행사항
Hoboken, N.J. :   Wiley ,   c2005.  
형태사항
xvii, 217 p. ; 24 cm.
ISBN
0471448621 (cloth)
일반주제명
Investments -- United States. Corporations -- Investor relations -- United States. Stockbrokers -- United States.
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008 040817s2005 nju 000 0 eng
020 ▼a 0471448621 (cloth)
035 ▼a KRIC09857065
040 ▼a DLC ▼c DLC ▼d 211076 ▼d 211076 ▼d 211009
042 ▼a pcc
082 0 0 ▼a 659.285 ▼2 22
090 ▼a 659.285 ▼b M322c
100 1 ▼a Marcus, Bruce W , ▼d 1925-.
245 1 0 ▼a Competing for capital: ▼b investor relations in a dynamic world / ▼c Bruce W. Marcus.
260 ▼a Hoboken, N.J. : ▼b Wiley , ▼c c2005.
300 ▼a xvii, 217 p. ; ▼c 24 cm.
650 0 ▼a Investments ▼z United States.
650 0 ▼a Corporations ▼x Investor relations ▼z United States.
650 0 ▼a Stockbrokers ▼z United States.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.285 M322c 등록번호 111322237 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Acknowledgments ix

Preface xiii

CHAPTER 1 Strategic Factors in a New Environment 1
The Coming of Sarbanes-Oxley and the Brave New World

CHAPTER 2 The New Investor—and What Influences the Investment Decision 9
This Ain't Your Father's House No More

CHAPTER 3 Regulation 27
Rules Of Disclosure—The SEC and Sarbanes-Oxley

CHAPTER 4 The Street 65
A Funny Thing Happened on the Way to Unbridled Wealth . . .

CHAPTER 5 Talking to the Financial Community and the Shareholder 89
Let Me Tell You About Our Company . . .

CHAPTER 6 Analysis and Analysts 123
What Do Analysts Really Want (Besides a Crystal Ball)?

CHAPTER 7 Dealing with the Business and Financial Media 165
On and Off the Record to Get It Right

CHAPTER 8 The Future of Investor Relations 205
If We Don't Know Where We're Going, How Do We Know How to Get There?

Index 209

About the Author 217


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