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Digital business : concepts and strategy 2nd ed

Digital business : concepts and strategy 2nd ed (Loan 1 times)

Material type
단행본
Personal Author
Coupey, Eloise.
Title Statement
Digital business : concepts and strategy / Eloise Coupey.
판사항
2nd ed.
Publication, Distribution, etc
Upper Saddle River, N.J. :   Pearson Prentice Hall,   c2005.  
Physical Medium
xxiii, 433 p. : ill. ; 24 cm.
ISBN
0131293400
Content Notes
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
Subject Added Entry-Topical Term
Electronic commerce. Internet.
000 01340pamuu22002294a 4500
001 000045173246
005 20050610144331
008 040615s2005 njua 000 0 eng
020 ▼a 0131293400
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
082 0 0 ▼a 658.8/72 ▼2 22
090 ▼a 658.872 ▼b C856d2
100 1 ▼a Coupey, Eloise.
245 1 0 ▼a Digital business : ▼b concepts and strategy / ▼c Eloise Coupey.
250 ▼a 2nd ed.
260 ▼a Upper Saddle River, N.J. : ▼b Pearson Prentice Hall, ▼c c2005.
300 ▼a xxiii, 433 p. : ▼b ill. ; ▼c 24 cm.
505 0 ▼a Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
650 0 ▼a Electronic commerce.
650 0 ▼a Internet.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.872 C856d2 Accession No. 151179304 Availability Available Due Date Make a Reservation Service C M

Contents information

Book Introduction

As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business.


Information Provided By: : Aladin

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