| 000 | 01340pamuu22002294a 4500 | |
| 001 | 000045173246 | |
| 005 | 20050610144331 | |
| 008 | 040615s2005 njua 000 0 eng | |
| 020 | ▼a 0131293400 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 082 | 0 0 | ▼a 658.8/72 ▼2 22 |
| 090 | ▼a 658.872 ▼b C856d2 | |
| 100 | 1 | ▼a Coupey, Eloise. |
| 245 | 1 0 | ▼a Digital business : ▼b concepts and strategy / ▼c Eloise Coupey. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Upper Saddle River, N.J. : ▼b Pearson Prentice Hall, ▼c c2005. | |
| 300 | ▼a xxiii, 433 p. : ▼b ill. ; ▼c 24 cm. | |
| 505 | 0 | ▼a Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business. |
| 650 | 0 | ▼a Electronic commerce. |
| 650 | 0 | ▼a Internet. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 658.872 C856d2 | Accession No. 151179304 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business.
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