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Digital business : concepts and strategy 2nd ed

Digital business : concepts and strategy 2nd ed (1회 대출)

자료유형
단행본
개인저자
Coupey, Eloise.
서명 / 저자사항
Digital business : concepts and strategy / Eloise Coupey.
판사항
2nd ed.
발행사항
Upper Saddle River, N.J. :   Pearson Prentice Hall,   c2005.  
형태사항
xxiii, 433 p. : ill. ; 24 cm.
ISBN
0131293400
내용주기
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
일반주제명
Electronic commerce. Internet.
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001 000045173246
005 20050610144331
008 040615s2005 njua 000 0 eng
020 ▼a 0131293400
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
082 0 0 ▼a 658.8/72 ▼2 22
090 ▼a 658.872 ▼b C856d2
100 1 ▼a Coupey, Eloise.
245 1 0 ▼a Digital business : ▼b concepts and strategy / ▼c Eloise Coupey.
250 ▼a 2nd ed.
260 ▼a Upper Saddle River, N.J. : ▼b Pearson Prentice Hall, ▼c c2005.
300 ▼a xxiii, 433 p. : ▼b ill. ; ▼c 24 cm.
505 0 ▼a Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
650 0 ▼a Electronic commerce.
650 0 ▼a Internet.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 658.872 C856d2 등록번호 151179304 도서상태 대출가능 반납예정일 예약 서비스 C M

컨텐츠정보

책소개

As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business.


정보제공 : Aladin

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