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Brand new justice: how branding places and products can help the developing world Rev. ed

Brand new justice: how branding places and products can help the developing world Rev. ed (Loan 7 times)

Material type
단행본
Personal Author
Anholt, Simon.
Title Statement
Brand new justice: how branding places and products can help the developing world / Simon Anholt.
판사항
Rev. ed.
Publication, Distribution, etc
Amsterdam ;   Boston :   Elsevier Butterworth-Heinemann ,   2005.  
Physical Medium
ix, 173 p. ; 24 cm.
ISBN
0750666005 (pbk.)
General Note
Previous ed.: 2003.  
Bibliography, Etc. Note
Includes bibliographical references (p. 166-169) and index.
Subject Added Entry-Topical Term
Brand name products. International economic relations. Brand name products -- Management. Brand name products -- Developing countries. Export marketing -- Social aspects. Advertising -- Brand name products. Globalization.
000 01079namuu2200289 4500
001 000045173206
005 20050610133224
008 050610s2005 enk e b 001 0 eng
020 ▼a 0750666005 (pbk.)
040 ▼a UKM ▼c UKM ▼d CUY ▼d MIA ▼d UMC ▼d 244002
082 0 4 ▼a 658.827 ▼2 22
090 ▼a 658.827 ▼b A596b1
100 1 ▼a Anholt, Simon.
245 1 0 ▼a Brand new justice: ▼b how branding places and products can help the developing world / ▼c Simon Anholt.
250 ▼a Rev. ed.
260 ▼a Amsterdam ; ▼a Boston : ▼b Elsevier Butterworth-Heinemann , ▼c 2005.
300 ▼a ix, 173 p. ; ▼c 24 cm.
500 ▼a Previous ed.: 2003.
504 ▼a Includes bibliographical references (p. 166-169) and index.
650 0 ▼a Brand name products.
650 0 ▼a International economic relations.
650 0 ▼a Brand name products ▼x Management.
650 0 ▼a Brand name products ▼z Developing countries.
650 0 ▼a Export marketing ▼x Social aspects.
650 0 ▼a Advertising ▼x Brand name products.
650 0 ▼a Globalization.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 A596b1 Accession No. 111329339 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 658.827 A596b1 Accession No. 121194418 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 A596b1 Accession No. 151179296 Availability Available Due Date Make a Reservation Service
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 A596b1 Accession No. 111329339 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 658.827 A596b1 Accession No. 121194418 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 A596b1 Accession No. 151179296 Availability Available Due Date Make a Reservation Service

Contents information

Table of Contents

Why brands count; What brands do for countries; Developing markets, emerging brands; The challenge of branded exports; When countries become brands; Now in the time.


Information Provided By: : Aladin

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