| 000 | 01027camuu2200277 a 4500 | |
| 001 | 000045171899 | |
| 005 | 20050613151837 | |
| 008 | 980806s1998 njua b 001 eng | |
| 010 | ▼a 97021794 //r98 | |
| 020 | ▼a 0805817948 (cloth : alk. paper) | |
| 020 | ▼a 0805817956 (pbk. : alk. paper) | |
| 035 | ▼a KRIC04517613 | |
| 040 | ▼a 211032 ▼c 211032 ▼d 211009 | |
| 043 | ▼a n-us--- | |
| 050 | 0 0 | ▼a JA85.2.U6 ▼b P47 1998 |
| 082 | 0 0 | ▼a 324/.01/4 ▼2 21 |
| 090 | ▼a 324.014 ▼b P451p | |
| 100 | 1 | ▼a Perloff, Richard M. |
| 245 | 1 0 | ▼a Political communication : ▼b politics, press, and public in America / ▼c Richard M. Perloff. |
| 260 | ▼a Mahwah, N.J. : ▼b Lawrence Erlbaum Associates, ▼c 1998. | |
| 300 | ▼a x, 492 p. : ▼b ill. ; ▼c 24 cm. | |
| 440 | 0 | ▼a LEA's communication series |
| 504 | ▼a Includes bibliographical references (p. 463-484) and indexes. | |
| 650 | 0 | ▼a Communication in politics ▼z United States. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 324.014 P451p | 등록번호 111318829 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS Preface = ⅸ Part Ⅰ : Mass Media and Government Institutions 1 Introduction to Political Communication = 3 2 Early History of the Press and Presidency = 16 3 Modern History of the Press and Presidency = 37 4 Presidents and News in the Television Age = 58 5 Covering the Presidency = 74 6 Presidential Rhetoric = 100 7 Presidential Rhetoric : Genres and Impact = 116 8 Congress and the Media = 140 9 The Media and Local Politics = 163 Part Ⅱ : Political Communication Theories and Effects 10 Political Communication Effects = 185 11 Agenda-Setting = 207 12 Agenda-Building = 221 13 The Health Care Reform Campaign = 243 14 Health Care Reform : News and Public Opinion = 253 Part Ⅲ : Communication and the Presidential Election 15 Presidential Campaigns : History and Overview = 263 16 The Media and the Nominating Process = 285 17 The Press and the Presidential Campaign = 311 18 News Media Impact on Voters = 333 19 Political Advertising : Content = 345 20 Political Advertising : Effects = 362 21 Debates : Formats and Strategies = 378 22 Debates : Impact and Controversies = 398 23 Epilogue = 411 Endnotes = 417 References = 463 Author Index = 485 Subject Index = 488
