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A new brand world: 8 principles for achieving brand leadership in the 21st century

A new brand world: 8 principles for achieving brand leadership in the 21st century (Loan 6 times)

Material type
단행본
Personal Author
Bedbury, Scott. Fenichell, Stephen.
Title Statement
A new brand world: 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.
Publication, Distribution, etc
New York, N.Y., U.S.A. :   Penguin Books ,   2003, c2002.  
Physical Medium
xix, 220 p. ; 22 cm.
ISBN
0142001902 (pbk.)
General Note
Originally published: New York : Viking, 2002.  
Includes index.  
Subject Added Entry-Topical Term
Brand name products. New products -- Management.
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001 000045163688
005 20050418111520
008 050415r20032002nyu 001 0 eng d
020 ▼a 0142001902 (pbk.)
040 ▼a NjBwBT ▼c NjBwBT ▼d 244002
082 0 4 ▼a 658.8/27 ▼2 21
090 ▼a 658.827 ▼b B399n
100 1 ▼a Bedbury, Scott.
245 1 2 ▼a A new brand world: ▼b 8 principles for achieving brand leadership in the 21st century / ▼c Scott Bedbury with Stephen Fenichell.
260 ▼a New York, N.Y., U.S.A. : ▼b Penguin Books , ▼c 2003, c2002.
300 ▼a xix, 220 p. ; ▼c 22 cm.
500 ▼a Originally published: New York : Viking, 2002.
500 ▼a Includes index.
650 0 0 ▼a Brand name products.
650 0 0 ▼a New products ▼x Management.
700 1 ▼a Fenichell, Stephen.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 B399n Accession No. 111327721 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 B399n Accession No. 151177496 Availability Available Due Date Make a Reservation Service
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 B399n Accession No. 111327721 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 B399n Accession No. 151177496 Availability Available Due Date Make a Reservation Service

Contents information

Author Introduction

스콧 베드버리(지은이)

브랜드 전략가이자 마케팅 전문가. 나이키에서 7년간 광고 책임자로 일하면서 '저스트 두 잇' 캠페인을 통해 브랜드 이미지 제고 작업에 관여했고, 커피체인점 스타벅스 마케팅 담당 부사장을 지내기도 했다. 2005년 현재는 브랜드 컨설팅 회사인 '브랜드 스트림'을 운영하고 있다.

Stephen Fenichell(지은이)

Information Provided By: : Aladin

Table of Contents

A New Brand World - Scott Bedbury with Stephen Fenichell Acknowledgments
Introduction: Confessions of a Brand Fool
1. All Aboard the Brandwagon
2. Cracking Your Brand's Genetic Code
3. Building Brandwidth
4. Show Some Emotion
5. Brand Environmentalism
6. Brand Leadership
7. Branding and the Corporate Goliath
8. Brand Future
Index


Information Provided By: : Aladin

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