| 000 | 01019camuu2200289 a 4500 | |
| 001 | 000045159726 | |
| 005 | 20110920135908 | |
| 008 | 000809s2000 at a b 001 0 eng | |
| 010 | ▼a 00340982 | |
| 020 | ▼a 1865082317 | |
| 035 | ▼a KRIC07890368 | |
| 040 | ▼a 247017 ▼c 247017 ▼d 211009 | |
| 050 | 0 0 | ▼a HF5822 ▼b .S84 2000 |
| 082 | 0 4 | ▼a 659.1/01/9 ▼2 22 |
| 084 | ▼a 659.1019 ▼2 DDCK | |
| 090 | ▼a 659.1019 ▼b S966a2 | |
| 100 | 1 | ▼a Sutherland, Max |
| 245 | 1 0 | ▼a Advertising and the mind of the consumer : ▼b what works, what doesn't, and why / ▼c Max Sutherland and Alice K. Sylvester. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a St. Leonards, NSW : ▼b Allen & Unwin, ▼c 2000. | |
| 300 | ▼a xv, 326 p. : ▼b ill. ; ▼c 23 cm. | |
| 500 | ▼a "New revised international edition"--Cover. | |
| 504 | ▼a Includes bibliographical references (p. 304-315) and index. | |
| 650 | 0 | ▼a Advertising ▼x Psychological aspects. |
| 650 | 0 | ▼a Consumer behavior. |
| 700 | 1 | ▼a Sylvester, Alice K. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 659.1019 S966a2 | Accession No. 111315989 | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Main Library/Western Books/ | Call Number 659.1019 S966a2 | Accession No. 111315990 | Availability Available | Due Date | Make a Reservation | Service |
| No. 3 | Location Main Library/Western Books/ | Call Number 659.1019 S966a2 | Accession No. 111315991 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Author Introduction
Max Sutherland(지은이)
<광고를 움직이는 소비자 심리>
Alice K. Sylvester(지은이)
