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Advertising and the mind of the consumer : what works, what doesn't, and why 2nd ed

Advertising and the mind of the consumer : what works, what doesn't, and why 2nd ed (Loan 7 times)

Material type
단행본
Personal Author
Sutherland, Max Sylvester, Alice K.
Title Statement
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.
판사항
2nd ed.
Publication, Distribution, etc
St. Leonards, NSW :   Allen & Unwin,   2000.  
Physical Medium
xv, 326 p. : ill. ; 23 cm.
ISBN
1865082317
General Note
"New revised international edition"--Cover.  
Bibliography, Etc. Note
Includes bibliographical references (p. 304-315) and index.
Subject Added Entry-Topical Term
Advertising -- Psychological aspects. Consumer behavior.
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050 0 0 ▼a HF5822 ▼b .S84 2000
082 0 4 ▼a 659.1/01/9 ▼2 22
084 ▼a 659.1019 ▼2 DDCK
090 ▼a 659.1019 ▼b S966a2
100 1 ▼a Sutherland, Max
245 1 0 ▼a Advertising and the mind of the consumer : ▼b what works, what doesn't, and why / ▼c Max Sutherland and Alice K. Sylvester.
250 ▼a 2nd ed.
260 ▼a St. Leonards, NSW : ▼b Allen & Unwin, ▼c 2000.
300 ▼a xv, 326 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a "New revised international edition"--Cover.
504 ▼a Includes bibliographical references (p. 304-315) and index.
650 0 ▼a Advertising ▼x Psychological aspects.
650 0 ▼a Consumer behavior.
700 1 ▼a Sylvester, Alice K.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1019 S966a2 Accession No. 111315989 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 659.1019 S966a2 Accession No. 111315990 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Main Library/Western Books/ Call Number 659.1019 S966a2 Accession No. 111315991 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

Max Sutherland(지은이)

<광고를 움직이는 소비자 심리>

Alice K. Sylvester(지은이)

Information Provided By: : Aladin

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