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Captains of consciousness : advertising and the social roots of the consumer culture 25th anniversary ed

Captains of consciousness : advertising and the social roots of the consumer culture 25th anniversary ed (Loan 2 times)

Material type
단행본
Personal Author
Ewen, Stuart.
Title Statement
Captains of consciousness : advertising and the social roots of the consumer culture / by Stuart Ewen.
판사항
25th anniversary ed.
Publication, Distribution, etc
New York :   BasicBooks,   2001.  
Physical Medium
viii, 257 p., [8] p. of plates : ill. ; 21 cm.
ISBN
0465021557
General Note
Originally published: 1976.  
Bibliography, Etc. Note
Includes bibliographical references (p. 239-248) and index.
Subject Added Entry-Topical Term
Advertising -- Social aspects -- United States. Advertising -- Social aspects -- United States -- History. Consumption (Economics) -- United States. Consumption (Economics) -- United States -- History. Consumers -- United States. Customer relations -- United States. Customer relations -- United States -- History.
000 01244camuu2200313 a 4500
001 000045131423
005 20110926150927
008 041123r20011976nyuaf b 001 0 eng
020 ▼a 0465021557
040 ▼a IOJ ▼c IOJ ▼d PRC ▼d UKM ▼d 211009
043 ▼a n-us---
082 0 4 ▼a 659.10973 ▼2 22
084 ▼a 659.10973 ▼2 DDCK
090 ▼a 659.10973 ▼b E94c
100 1 ▼a Ewen, Stuart.
245 1 0 ▼a Captains of consciousness : ▼b advertising and the social roots of the consumer culture / ▼c by Stuart Ewen.
250 ▼a 25th anniversary ed.
260 ▼a New York : ▼b BasicBooks, ▼c 2001.
300 ▼a viii, 257 p., [8] p. of plates : ▼b ill. ; ▼c 21 cm.
500 ▼a Originally published: 1976.
504 ▼a Includes bibliographical references (p. 239-248) and index.
650 0 ▼a Advertising ▼x Social aspects ▼z United States.
650 0 ▼a Advertising ▼x Social aspects ▼z United States ▼x History.
650 0 ▼a Consumption (Economics) ▼z United States.
650 0 ▼a Consumption (Economics) ▼z United States ▼x History.
650 0 ▼a Consumers ▼z United States.
650 0 ▼a Customer relations ▼z United States.
650 0 ▼a Customer relations ▼z United States ▼x History.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.10973 E94c Accession No. 111300522 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 659.10973 E94c Accession No. 111641445 Availability Available Due Date Make a Reservation Service B M

Contents information

Book Introduction

A twenty-fifth anniversary edition examines the origins of the advertising industry and consumer society, chronicling the ways in which business has refined its search for new consumers by integrating itself into everyday American lives. Reissue.


Information Provided By: : Aladin

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