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Captains of consciousness : advertising and the social roots of the consumer culture 25th anniversary ed

Captains of consciousness : advertising and the social roots of the consumer culture 25th anniversary ed (2회 대출)

자료유형
단행본
개인저자
Ewen, Stuart.
서명 / 저자사항
Captains of consciousness : advertising and the social roots of the consumer culture / by Stuart Ewen.
판사항
25th anniversary ed.
발행사항
New York :   BasicBooks,   2001.  
형태사항
viii, 257 p., [8] p. of plates : ill. ; 21 cm.
ISBN
0465021557
일반주기
Originally published: 1976.  
서지주기
Includes bibliographical references (p. 239-248) and index.
일반주제명
Advertising -- Social aspects -- United States. Advertising -- Social aspects -- United States -- History. Consumption (Economics) -- United States. Consumption (Economics) -- United States -- History. Consumers -- United States. Customer relations -- United States. Customer relations -- United States -- History.
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005 20110926150927
008 041123r20011976nyuaf b 001 0 eng
020 ▼a 0465021557
040 ▼a IOJ ▼c IOJ ▼d PRC ▼d UKM ▼d 211009
043 ▼a n-us---
082 0 4 ▼a 659.10973 ▼2 22
084 ▼a 659.10973 ▼2 DDCK
090 ▼a 659.10973 ▼b E94c
100 1 ▼a Ewen, Stuart.
245 1 0 ▼a Captains of consciousness : ▼b advertising and the social roots of the consumer culture / ▼c by Stuart Ewen.
250 ▼a 25th anniversary ed.
260 ▼a New York : ▼b BasicBooks, ▼c 2001.
300 ▼a viii, 257 p., [8] p. of plates : ▼b ill. ; ▼c 21 cm.
500 ▼a Originally published: 1976.
504 ▼a Includes bibliographical references (p. 239-248) and index.
650 0 ▼a Advertising ▼x Social aspects ▼z United States.
650 0 ▼a Advertising ▼x Social aspects ▼z United States ▼x History.
650 0 ▼a Consumption (Economics) ▼z United States.
650 0 ▼a Consumption (Economics) ▼z United States ▼x History.
650 0 ▼a Consumers ▼z United States.
650 0 ▼a Customer relations ▼z United States.
650 0 ▼a Customer relations ▼z United States ▼x History.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.10973 E94c 등록번호 111300522 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 2 소장처 중앙도서관/서고7층/ 청구기호 659.10973 E94c 등록번호 111641445 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

책소개

A twenty-fifth anniversary edition examines the origins of the advertising industry and consumer society, chronicling the ways in which business has refined its search for new consumers by integrating itself into everyday American lives. Reissue.


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