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Advertising media A to Z: the definitive resource for media planning, buying and research

Advertising media A to Z: the definitive resource for media planning, buying and research

Material type
단행본
Personal Author
Surmanek, Jim.
Title Statement
Advertising media A to Z: the definitive resource for media planning, buying and research / Jim Surmanek.
Publication, Distribution, etc
New York ;   London :   McGraw-Hill ,   c2004.  
Physical Medium
viii, 337 p. ; 23 cm.
ISBN
0071422145 (pbk.) :
Subject Added Entry-Topical Term
Advertising media planning -- Dictionaries.
000 00699namuu2200205u 4500
001 000045127689
005 20041105162704
008 041105s2004 enk d 000 eng
010 ▼a 2003003684
015 ▼a GBA412019 ▼2 bnb
020 ▼a 0071422145 (pbk.) : ▼c ?6.99
040 ▼a DLC ▼c DLC ▼d Uk ▼d 244002
082 0 4 ▼a 659.103 ▼2 22
090 ▼a 659.103 ▼b S961a
100 1 ▼a Surmanek, Jim.
245 1 0 ▼a Advertising media A to Z: ▼b the definitive resource for media planning, buying and research / ▼c Jim Surmanek.
260 ▼a New York ; ▼a London : ▼b McGraw-Hill , ▼c c2004.
300 ▼a viii, 337 p. ; ▼c 23 cm.
650 0 ▼a Advertising media planning ▼v Dictionaries.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number R 659.103 S961a Accession No. 151163022 Availability Available Due Date Make a Reservation Service M

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