| 000 | 01049camuu22003014a 4500 | |
| 001 | 000045127666 | |
| 003 | DLC | |
| 005 | 20050915175901 | |
| 008 | 031022s2005 ilua b 001 0 eng | |
| 010 | ▼a 2003064200 | |
| 020 | ▼a 0072537744 (alk. paper) | |
| 020 | ▼a 0071111182 (international : alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415.13 ▼b .D846 2005 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 22 |
| 090 | ▼a 658.827 ▼b D912p2 | |
| 100 | 1 | ▼a Duncan, Tom ▼q (Thomas R.) |
| 245 | 1 0 | ▼a Principles of advertising & IMC / ▼c Tom Duncan. |
| 246 | 3 | ▼a Principles of advertising and IMC |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Chicago, IL : ▼b McGraw-Hill/Irwin , ▼c c2005. | |
| 300 | ▼a xxvii, 774 p. : ▼b col. ill. ; ▼c 29 cm. | |
| 440 | 4 | ▼a The McGraw-Hill/Irwin series in marketing |
| 500 | ▼a Revision of: IMC / Tom Duncan. 1st ed. 2002. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Brand name products ▼x Marketing ▼x Management. |
| 700 | 1 | ▼a Duncan, Tom ▼q (Thomas R.) ▼t IMC. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.827 D912p2 | Accession No. 111330409 | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Sejong Academic Information Center/Social Science/ | Call Number 658.827 D912p2 | Accession No. 151163045 | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.827 D912p2 | Accession No. 111330409 | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 658.827 D912p2 | Accession No. 151163045 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Author Introduction
톰 던컨(지은이)
<브랜드 커뮤니케이션>
