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Principles of advertising & IMC 2nd ed

Principles of advertising & IMC 2nd ed (Loan 18 times)

Material type
단행본
Personal Author
Duncan, Tom (Thomas R.) Duncan, Tom (Thomas R.)
Title Statement
Principles of advertising & IMC / Tom Duncan.
판사항
2nd ed.
Publication, Distribution, etc
Chicago, IL :   McGraw-Hill/Irwin ,   c2005.  
Physical Medium
xxvii, 774 p. : col. ill. ; 29 cm.
Series Statement
The McGraw-Hill/Irwin series in marketing
ISBN
0072537744 (alk. paper) 0071111182 (international : alk. paper)
General Note
Revision of: IMC / Tom Duncan. 1st ed. 2002.  
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Brand name products -- Marketing -- Management.
000 01049camuu22003014a 4500
001 000045127666
003 DLC
005 20050915175901
008 031022s2005 ilua b 001 0 eng
010 ▼a 2003064200
020 ▼a 0072537744 (alk. paper)
020 ▼a 0071111182 (international : alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC
042 ▼a pcc
050 0 0 ▼a HF5415.13 ▼b .D846 2005
082 0 0 ▼a 658.8/27 ▼2 22
090 ▼a 658.827 ▼b D912p2
100 1 ▼a Duncan, Tom ▼q (Thomas R.)
245 1 0 ▼a Principles of advertising & IMC / ▼c Tom Duncan.
246 3 ▼a Principles of advertising and IMC
250 ▼a 2nd ed.
260 ▼a Chicago, IL : ▼b McGraw-Hill/Irwin , ▼c c2005.
300 ▼a xxvii, 774 p. : ▼b col. ill. ; ▼c 29 cm.
440 4 ▼a The McGraw-Hill/Irwin series in marketing
500 ▼a Revision of: IMC / Tom Duncan. 1st ed. 2002.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Brand name products ▼x Marketing ▼x Management.
700 1 ▼a Duncan, Tom ▼q (Thomas R.) ▼t IMC.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.827 D912p2 Accession No. 111330409 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 D912p2 Accession No. 151163045 Availability Available Due Date Make a Reservation Service M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.827 D912p2 Accession No. 111330409 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 D912p2 Accession No. 151163045 Availability Available Due Date Make a Reservation Service M

Contents information

Author Introduction

톰 던컨(지은이)

<브랜드 커뮤니케이션>

Information Provided By: : Aladin

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