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Search engine advertising: buying your way to the top to increase sales

Search engine advertising: buying your way to the top to increase sales

자료유형
단행본
개인저자
Seda, Catherine.
서명 / 저자사항
Search engine advertising: buying your way to the top to increase sales / Catherine Seda.
발행사항
Indianapolis, Ind. :   New Riders ,   c2004.  
형태사항
347 p. : ill. ; 23 cm.
총서사항
Voices that matter
ISBN
0735713995 (pbk.)
서지주기
Includes bibliographical references and index.
일반주제명
Internet marketing. Internet advertising. Electronic commerce.
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020 ▼a 0735713995 (pbk.)
040 ▼a DLC ▼c DLC ▼d 244002
042 ▼a pcc
050 0 0 ▼a HF5415.1265 ▼b .S395 2004
082 0 0 ▼a 659.1/44 ▼2 22
090 ▼a 659.14 ▼b S447s
100 1 ▼a Seda, Catherine.
245 1 0 ▼a Search engine advertising: ▼b buying your way to the top to increase sales / ▼c Catherine Seda.
260 ▼a Indianapolis, Ind. : ▼b New Riders , ▼c c2004.
300 ▼a 347 p. : ▼b ill. ; ▼c 23 cm.
440 0 ▼a Voices that matter
504 ▼a Includes bibliographical references and index.
650 0 ▼a Internet marketing.
650 0 ▼a Internet advertising.
650 0 ▼a Electronic commerce.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.14 S447s 등록번호 151163047 도서상태 대출가능 반납예정일 예약 서비스 C M

컨텐츠정보

책소개

You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results.


정보제공 : Aladin

저자소개

캐서린 세다(지은이)

검색엔진 마케팅과 제휴 마케팅 그리고 효과적인 웹사이트 프로모션 분야를 강의하는 강사이다. 검색엔진, 마케팅, 그리고 그와 연관된 산업의 여러 컨퍼런스에서 중요한 팁들과 도구들에 대해 강의하고 있다.

정보제공 : Aladin

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