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Positioning : the battle for your mind

Positioning : the battle for your mind (Loan 20 times)

Material type
단행본
Personal Author
Ries, Al. Trout, Jack.
Title Statement
Positioning : the battle for your mind / Al Ries, Jack Trout.
Publication, Distribution, etc
New York ;   London :   McGraw-Hill,   c2001.  
Physical Medium
x,213 p. ; 21 cm.
ISBN
0071373586(pbk.)
Bibliography, Etc. Note
Includes index.
Subject Added Entry-Topical Term
Positioning (Advertising)
000 00666camuu2200229 a 4500
001 000001098351
005 20040507162948
008 010326s2001 enk 001 0 eng
015 ▼a GBA0-U9506
020 ▼a 0071373586(pbk.)
040 ▼a BDS ▼c BDS ▼d Uk ▼d 244002
049 0 ▼l 151158144
082 0 4 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b R559p
100 1 ▼a Ries, Al.
245 1 0 ▼a Positioning : ▼b the battle for your mind / ▼c Al Ries, Jack Trout.
260 ▼a New York ; ▼a London : ▼b McGraw-Hill, ▼c c2001.
300 ▼a x,213 p. ; ▼c 21 cm.
504 ▼a Includes index.
650 0 ▼a Positioning (Advertising)
700 1 ▼a Trout, Jack.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 R559p Accession No. 111372702 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 R559p Accession No. 151158144 Availability Available Due Date Make a Reservation Service M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 R559p Accession No. 111372702 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 R559p Accession No. 151158144 Availability Available Due Date Make a Reservation Service M

Contents information

Author Introduction

알 리스(지은이)

마케팅 전략 회사인 리스 앤드 리스(Ries & Ries)의 공동 설립자로서 회장을 역임했다. 『포춘』지 선정 500대 기업으로 뽑힌 수많은 회사를 컨설팅 하며 세계적인 마케팅 전략가로 인정받았다. 『마케팅 불변의 법칙』 『브랜딩 불변의 법칙』 『경영자 VS 마케터』 『마케팅 포지셔닝』(이상 공저) 『경영 불변의 법칙』 등 다수의 저서를 남겼다.

잭 트라우트(지은이)

‘포지셔닝’ 개념을 최초로 대중화하여 미국 마케팅업계에서 가장 영향력 있는 인물로 꼽혀 왔다. 마케팅 전략 컨설팅 회사 트라우트 앤드 파트너스(Trout & Partners)의 대표를 역임하며 『포춘』지 선정 500대 기업들을 주요 고객으로 상대했다. 『마케팅 불변의 법칙』 『마케팅 전쟁』 『튀지 말고 차별화하라』 『단순함의 원리』(이상 공저) 『잭 트라우트, 비즈니스 전략』 『빅브랜드, 성공의 조건』 등 다수의 저서를 남겼다.

Information Provided By: : Aladin

Table of Contents

Chapter 1. What Positioning is All About
Chapter 2. The Assault on the Mind
Chapter 3. Getting Into the Mind
Chapter 4. Those Little Ladders in Your Head
Chapter 5. You Can't Get There from Here
Chapter 6. Positioning of a Ladder
Chapter 7. Positioning of a Follower
Chapter 8. Repositioning the Competition
Chapter 9. The Power of the Name
Chapter 10. The No-Name Trap
Chapter 11. The Free-Ride Trap
Chapter 12. The Line-Extension Trap
Chapter 13. When Line Extension Can Work
Chapter 14. Positioning a Company : Xerox
Chapter 15. Positioning a Contry : Belgium
Chapter 16. Positioning an Island : Jamaica
Chapter 17. Positioning a Product : Milk Duds
Chapter 18. Positioning a Service : Mailgram
Chapter 19. Positioning a Long Island Bank
Chapter 20. Positioning a New Jersey Bank
Chapter 21. Positioning a ski resort : Stowe
Chapter 22. Positioning the Catholic Church
Chapter 23. Positioning Yourself and Your Career
Chapter 24. Positioning Your Business
Chapter 25. Playing the Positioning Game


Information Provided By: : Aladin

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