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Advertising and promotion : an integrated marketing communications perspective 6th ed

Advertising and promotion : an integrated marketing communications perspective 6th ed (Loan 2 times)

Material type
단행본
Personal Author
Belch, George E. (George Eugene) Belch, Michael A.
Title Statement
Advertising and promotion : an integrated marketing communications perspective / George E. Belch Michael A. Belch.
판사항
6th ed.
Publication, Distribution, etc
Boston :   McGraw-Hill,   c2004.  
Physical Medium
xxvi, 779, [67] p. : col. ill. ; 28 cm.
Series Statement
The McGraw-Hill/Irwin series in marketing
ISBN
0072536764 (alk. paper) 0071214380 (international : alk. paper)
Bibliography, Etc. Note
Includes bibliographical references (p. EN1-EN25) and index.
Subject Added Entry-Topical Term
Advertising. Sales promotion. Communication in marketing.
000 01052camuu2200301 a 4500
001 000001095391
005 20031111134622
008 030110s2004 maua b 001 0 eng
020 ▼a 0072536764 (alk. paper)
020 ▼a 0071214380 (international : alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
049 0 ▼l 151149665
050 0 0 ▼a HF5823 ▼b .B387 2004
082 0 0 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b B427a6
100 1 ▼a Belch, George E. ▼q (George Eugene)
245 1 0 ▼a Advertising and promotion : ▼b an integrated marketing communications perspective / ▼c George E. Belch Michael A. Belch.
250 ▼a 6th ed.
260 ▼a Boston : ▼b McGraw-Hill, ▼c c2004.
300 ▼a xxvi, 779, [67] p. : ▼b col. ill. ; ▼c 28 cm.
440 4 ▼a The McGraw-Hill/Irwin series in marketing
504 ▼a Includes bibliographical references (p. EN1-EN25) and index.
650 0 ▼a Advertising.
650 0 ▼a Sales promotion.
650 0 ▼a Communication in marketing.
700 1 ▼a Belch, Michael A.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 B427a6 Accession No. 151149665 Availability Available Due Date Make a Reservation Service C M

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