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Advertising and promotion : an integrated marketing communications perspective 6th ed

Advertising and promotion : an integrated marketing communications perspective 6th ed (2회 대출)

자료유형
단행본
개인저자
Belch, George E. (George Eugene) Belch, Michael A.
서명 / 저자사항
Advertising and promotion : an integrated marketing communications perspective / George E. Belch Michael A. Belch.
판사항
6th ed.
발행사항
Boston :   McGraw-Hill,   c2004.  
형태사항
xxvi, 779, [67] p. : col. ill. ; 28 cm.
총서사항
The McGraw-Hill/Irwin series in marketing
ISBN
0072536764 (alk. paper) 0071214380 (international : alk. paper)
서지주기
Includes bibliographical references (p. EN1-EN25) and index.
일반주제명
Advertising. Sales promotion. Communication in marketing.
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001 000001095391
005 20031111134622
008 030110s2004 maua b 001 0 eng
020 ▼a 0072536764 (alk. paper)
020 ▼a 0071214380 (international : alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
049 0 ▼l 151149665
050 0 0 ▼a HF5823 ▼b .B387 2004
082 0 0 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b B427a6
100 1 ▼a Belch, George E. ▼q (George Eugene)
245 1 0 ▼a Advertising and promotion : ▼b an integrated marketing communications perspective / ▼c George E. Belch Michael A. Belch.
250 ▼a 6th ed.
260 ▼a Boston : ▼b McGraw-Hill, ▼c c2004.
300 ▼a xxvi, 779, [67] p. : ▼b col. ill. ; ▼c 28 cm.
440 4 ▼a The McGraw-Hill/Irwin series in marketing
504 ▼a Includes bibliographical references (p. EN1-EN25) and index.
650 0 ▼a Advertising.
650 0 ▼a Sales promotion.
650 0 ▼a Communication in marketing.
700 1 ▼a Belch, Michael A.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.1 B427a6 등록번호 151149665 도서상태 대출가능 반납예정일 예약 서비스 C M

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