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Advertising campaign strategy : a guide to marketing communication plans 3rd ed

Advertising campaign strategy : a guide to marketing communication plans 3rd ed (1회 대출)

자료유형
단행본
개인저자
Parente, Donald.
서명 / 저자사항
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
판사항
3rd ed.
발행사항
Mason, Ohio :   Thomson/South-Western,   c2004.  
형태사항
xxvii, 404 p. : ill. ; 24 cm.
ISBN
0324271905
서지주기
Includes bibliographical references and index.
일반주제명
Advertising campaigns. Communication in marketing.
000 00816camuu2200253 a 4500
001 000001095390
005 20031111134412
008 030403s2004 ohua b 001 0 eng
020 ▼a 0324271905
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
049 0 ▼l 151149664
050 0 0 ▼a HF5837 ▼b .A38 2004
082 0 0 ▼a 659.113 ▼2 21
090 ▼a 659.113 ▼b P228a3
100 1 ▼a Parente, Donald.
245 1 0 ▼a Advertising campaign strategy : ▼b a guide to marketing communication plans / ▼c Donald Parente.
250 ▼a 3rd ed.
260 ▼a Mason, Ohio : ▼b Thomson/South-Western, ▼c c2004.
300 ▼a xxvii, 404 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising campaigns.
650 0 ▼a Communication in marketing.

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