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Advertising : principles and practice 6th ed

Advertising : principles and practice 6th ed (Loan 21 times)

Material type
단행본
Personal Author
Wells, William, 1926- Burnett, John , 1944- Moriarty, Sandra E. (Sandra Ernst)
Title Statement
Advertising : principles and practice / William Wells, John Burnett, Sandra Morarity.
판사항
6th ed.
Publication, Distribution, etc
Upper Saddle River, N.J. :   Prentice Hall,   c2003.  
Physical Medium
xxxii, 599 p. : col. ill. ; 29 cm.
ISBN
0130477222
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising.
000 00867camuu2200265 a 4500
001 000001093824
005 20030707111125
008 020318s2003 njua b 001 0 eng
020 ▼a 0130477222
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
049 0 ▼l 151147077
050 0 0 ▼a HF5823 ▼b .W455 2003
082 0 0 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b W456a6
100 1 ▼a Wells, William, ▼d 1926-
245 1 0 ▼a Advertising : ▼b principles and practice / ▼c William Wells, John Burnett, Sandra Morarity.
250 ▼a 6th ed.
260 ▼a Upper Saddle River, N.J. : ▼b Prentice Hall, ▼c c2003.
300 ▼a xxxii, 599 p. : ▼b col. ill. ; ▼c 29 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
700 1 ▼a Burnett, John , ▼d 1944-
700 1 ▼a Moriarty, Sandra E. ▼q (Sandra Ernst)

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No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 W456a6 Accession No. 111292460 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 659.1 W456a6 Accession No. 111317355 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Main Library/Western Books/ Call Number 659.1 W456a6 Accession No. 111317356 Availability Available Due Date Make a Reservation Service B M
No. 4 Location Main Library/Western Books/ Call Number 659.1 W456a6 Accession No. 111317357 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 W456a6 Accession No. 151147077 Availability Available Due Date Make a Reservation Service B M

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