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Advertising and integrated brand promotion 3rd ed

Advertising and integrated brand promotion 3rd ed (Loan 1 times)

Material type
단행본
Personal Author
O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J.
Title Statement
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
판사항
3rd ed.
Publication, Distribution, etc
Mason, Ohio :   Thomson/South-Western ,   c2003.  
Physical Medium
xxxix, 773 p. : col. ill. ; 29 cm.
ISBN
0324113803
Bibliography, Etc. Note
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term
Advertising. Advertising media planning.
000 00965camuu2200289 a 4500
001 000001081283
005 20081016101323
008 020122s2003 ohua b 001 0 eng
020 ▼a 0324113803
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
049 0 ▼l 151130853
050 0 0 ▼a HF5821 ▼b .O34 2003
082 0 0 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b O35a3
100 1 ▼a O'Guinn, Thomas C.
245 1 0 ▼a Advertising and integrated brand promotion / ▼c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
246 3 0 ▼a Advertising & integrated brand promotion
250 ▼a 3rd ed.
260 ▼a Mason, Ohio : ▼b Thomson/South-Western , ▼c c2003.
300 ▼a xxxix, 773 p. : ▼b col. ill. ; ▼c 29 cm.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Advertising.
650 0 ▼a Advertising media planning.
700 1 ▼a Allen, Chris T.
700 1 ▼a Semenik, Richard J.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 O35a3 Accession No. 151130853 Availability Available Due Date Make a Reservation Service C M

Contents information

Book Introduction

This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet.


Information Provided By: : Aladin

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