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Advertising and integrated brand promotion 3rd ed

Advertising and integrated brand promotion 3rd ed (1회 대출)

자료유형
단행본
개인저자
O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J.
서명 / 저자사항
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
판사항
3rd ed.
발행사항
Mason, Ohio :   Thomson/South-Western ,   c2003.  
형태사항
xxxix, 773 p. : col. ill. ; 29 cm.
ISBN
0324113803
서지주기
Includes bibliographical references and indexes.
일반주제명
Advertising. Advertising media planning.
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008 020122s2003 ohua b 001 0 eng
020 ▼a 0324113803
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
049 0 ▼l 151130853
050 0 0 ▼a HF5821 ▼b .O34 2003
082 0 0 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b O35a3
100 1 ▼a O'Guinn, Thomas C.
245 1 0 ▼a Advertising and integrated brand promotion / ▼c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
246 3 0 ▼a Advertising & integrated brand promotion
250 ▼a 3rd ed.
260 ▼a Mason, Ohio : ▼b Thomson/South-Western , ▼c c2003.
300 ▼a xxxix, 773 p. : ▼b col. ill. ; ▼c 29 cm.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Advertising.
650 0 ▼a Advertising media planning.
700 1 ▼a Allen, Chris T.
700 1 ▼a Semenik, Richard J.

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
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책소개

This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet.


정보제공 : Aladin

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