| 000 | 00965camuu2200289 a 4500 | |
| 001 | 000001081283 | |
| 005 | 20081016101323 | |
| 008 | 020122s2003 ohua b 001 0 eng | |
| 020 | ▼a 0324113803 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 042 | ▼a pcc | |
| 049 | 0 | ▼l 151130853 |
| 050 | 0 0 | ▼a HF5821 ▼b .O34 2003 |
| 082 | 0 0 | ▼a 659.1 ▼2 21 |
| 090 | ▼a 659.1 ▼b O35a3 | |
| 100 | 1 | ▼a O'Guinn, Thomas C. |
| 245 | 1 0 | ▼a Advertising and integrated brand promotion / ▼c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 246 | 3 0 | ▼a Advertising & integrated brand promotion |
| 250 | ▼a 3rd ed. | |
| 260 | ▼a Mason, Ohio : ▼b Thomson/South-Western , ▼c c2003. | |
| 300 | ▼a xxxix, 773 p. : ▼b col. ill. ; ▼c 29 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Advertising. |
| 650 | 0 | ▼a Advertising media planning. |
| 700 | 1 | ▼a Allen, Chris T. |
| 700 | 1 | ▼a Semenik, Richard J. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실/ | 청구기호 659.1 O35a3 | 등록번호 151130853 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet.
정보제공 :
