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Customer.Community : unleashing the power of your customer base 1st ed

Customer.Community : unleashing the power of your customer base 1st ed (1회 대출)

자료유형
단행본
개인저자
Banks, Drew, 1961-. Daus, Kim.
서명 / 저자사항
Customer.Community : unleashing the power of your customer base / Drew Banks, Kim Daus ; foreword by Scott Cook ; afterword by Michael Lowestein.
판사항
1st ed.
발행사항
San Francisco :   Jossey-Bass,   c2002.  
형태사항
xxiii, 254 p. : ill. ; 24 cm.
총서사항
The Jossey-Bass business management series
ISBN
078795621X
서지주기
Includes bibliographical references (p. 235-243) and index.
일반주제명
Customer relations. Market segmentation. Electronic commerce.
000 01076camuu2200301 a 4500
001 000001080340
005 20021014105511
008 011212s2002 caua b 001 0 eng
020 ▼a 078795621X
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
049 0 ▼l 151129409
050 0 0 ▼a HF5415.5 ▼b .B363 2002
082 0 0 ▼a 658.8/12 ▼2 21
090 ▼a 658.812 ▼b B218c
100 1 ▼a Banks, Drew, ▼d 1961-.
245 1 0 ▼a Customer.Community : ▼b unleashing the power of your customer base / ▼c Drew Banks, Kim Daus ; foreword by Scott Cook ; afterword by Michael Lowestein.
250 ▼a 1st ed.
260 ▼a San Francisco : ▼b Jossey-Bass, ▼c c2002.
300 ▼a xxiii, 254 p. : ▼b ill. ; ▼c 24 cm.
440 4 ▼a The Jossey-Bass business management series
504 ▼a Includes bibliographical references (p. 235-243) and index.
650 0 ▼a Customer relations.
650 0 ▼a Market segmentation.
650 0 ▼a Electronic commerce.
700 1 ▼a Daus, Kim.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 658.812 B218c 등록번호 151129409 도서상태 대출가능 반납예정일 예약 서비스 C M

컨텐츠정보

목차

Foreword: The Right Thing to Do (Scott Cook).

Preface.

Acknowledgments.

Introduction: The Customer-Community.

Is Commerce Antithetical to Online Community?

Part One: Why Customer-Community?

1. The Business Case.

How Customer-Communities Advance.

Your Business Goals.

2. The Customer Case.

E-Commerce Experiences That Span.

Maslow's Hierarchy of Needs: Individual, Social, and Spiritual.

Part Two: Customer-Community Basics.

3. Twelve Principles for Building Community.

The Foundation for Strong Communities.

4. Customer-Community Profiles.

Ten Types and Thirty-Five Examples of Customer-Communities and Their Defining Characteristics.

5. Growing Your Community.

Overcoming the Inherent Challenges of Large-Scale Communities.

6. Understanding Community Bonds.

Discovering the Intrinsic Bonds Within Your Customer Base.

Part Three: Customer-Community and the Bottom Line.

7. Creating Value from Customer-Communities.

Sixteen Bottom-Line Possibilities.

8. Organizational Issues and Roles.

Aligning Strategy, Structure, Communication, and Leadership.

9. Before You Start.

Ten Questions to Help You Think Through the Issues.

Afterword: Turning Customer-Communities into Gold, Harry Potter Style (Michael Lowenstein).

Notes.

Index.

The Authors.


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