| 000 | 01076camuu2200301 a 4500 | |
| 001 | 000001080340 | |
| 005 | 20021014105511 | |
| 008 | 011212s2002 caua b 001 0 eng | |
| 020 | ▼a 078795621X | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 042 | ▼a pcc | |
| 049 | 0 | ▼l 151129409 |
| 050 | 0 0 | ▼a HF5415.5 ▼b .B363 2002 |
| 082 | 0 0 | ▼a 658.8/12 ▼2 21 |
| 090 | ▼a 658.812 ▼b B218c | |
| 100 | 1 | ▼a Banks, Drew, ▼d 1961-. |
| 245 | 1 0 | ▼a Customer.Community : ▼b unleashing the power of your customer base / ▼c Drew Banks, Kim Daus ; foreword by Scott Cook ; afterword by Michael Lowestein. |
| 250 | ▼a 1st ed. | |
| 260 | ▼a San Francisco : ▼b Jossey-Bass, ▼c c2002. | |
| 300 | ▼a xxiii, 254 p. : ▼b ill. ; ▼c 24 cm. | |
| 440 | 4 | ▼a The Jossey-Bass business management series |
| 504 | ▼a Includes bibliographical references (p. 235-243) and index. | |
| 650 | 0 | ▼a Customer relations. |
| 650 | 0 | ▼a Market segmentation. |
| 650 | 0 | ▼a Electronic commerce. |
| 700 | 1 | ▼a Daus, Kim. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.812 B218c | 등록번호 151129409 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Foreword: The Right Thing to Do (Scott Cook).
Preface.
Acknowledgments.
Introduction: The Customer-Community.
Is Commerce Antithetical to Online Community?
Part One: Why Customer-Community?
1. The Business Case.
How Customer-Communities Advance.
Your Business Goals.
2. The Customer Case.
E-Commerce Experiences That Span.
Maslow's Hierarchy of Needs: Individual, Social, and Spiritual.
Part Two: Customer-Community Basics.
3. Twelve Principles for Building Community.
The Foundation for Strong Communities.
4. Customer-Community Profiles.
Ten Types and Thirty-Five Examples of Customer-Communities and Their Defining Characteristics.
5. Growing Your Community.
Overcoming the Inherent Challenges of Large-Scale Communities.
6. Understanding Community Bonds.
Discovering the Intrinsic Bonds Within Your Customer Base.
Part Three: Customer-Community and the Bottom Line.
7. Creating Value from Customer-Communities.
Sixteen Bottom-Line Possibilities.
8. Organizational Issues and Roles.
Aligning Strategy, Structure, Communication, and Leadership.
9. Before You Start.
Ten Questions to Help You Think Through the Issues.
Afterword: Turning Customer-Communities into Gold, Harry Potter Style (Michael Lowenstein).
Notes.
Index.
The Authors.
정보제공 :
