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E-commerce : business, technology, society

E-commerce : business, technology, society (3회 대출)

자료유형
단행본
개인저자
Laudon, Kenneth C., 1944-. Traver, Carol Guercio.
서명 / 저자사항
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
발행사항
Boston :   Addison Wesley,   c2002.  
형태사항
xxxv, 762 p. : col. ill. ; 24 cm.
ISBN
0201748150
서지주기
Includes bibliographical references (p. 725-737) and index.
일반주제명
Electronic commerce. Internet marketing. Information technology.
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001 000001079442
005 20101028162144
008 010820s2002 maua b 001 0 eng
020 ▼a 0201748150
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
050 0 0 ▼a HF5548.32 ▼b .L38 2002
082 0 4 ▼a 658.8/72 ▼2 22
090 ▼a 658.872 ▼b L372e
100 1 ▼a Laudon, Kenneth C., ▼d 1944-.
245 1 0 ▼a E-commerce : ▼b business, technology, society / ▼c Kenneth C. Laudon, Carol Guercio Traver.
260 ▼a Boston : ▼b Addison Wesley, ▼c c2002.
300 ▼a xxxv, 762 p. : ▼b col. ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 725-737) and index.
650 0 ▼a Electronic commerce.
650 0 ▼a Internet marketing.
650 0 ▼a Information technology.
700 1 ▼a Traver, Carol Guercio.

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 658.872 L372e 등록번호 151125742 도서상태 대출가능 반납예정일 예약 서비스 C M

컨텐츠정보

목차


[Volume. 1]----------
CONTENTS
Part 1 Introduction to E-commerce
 1 THE REVOLUTION IS JUST BEGINNING = 2
  Learning Objectives = 2
  Amazon.com, Before and After = 3
  1.1 E-commerce : The Revolution Is Just Beginning = 6
   What Is E-commerce? = 6
   The Difference between E-commerce and E-business = 7
   Why Study E-commerce? = 7
   Seven Unique Features of E-commerce Technology = 9
    Ubiquity = 9
    Global Reach = 10
    Universal Standards = 10
    Richness = 11
    Interactivity = 11
    Information Density = 12
    Personalization/Customization = 12
   Types of E-commerce = 13
    Business-to-Consumer(B2C) = 13
    Business-to-Business(B2B) = 14
    Ccnsumer-to-Consumer(C2C) = 14
    Peer-to-Peer(P2P) = 15
    Mobile commerce(M-commerce) = 15
   Growth of the Internet and the Web = 15
    Insight on Technology : Spider Webs and Bow Ties = 18
   Origins and Growth of E-commerce = 19
   Technology and E-commerce in Perspective = 21
   Potential Limitations on the Growth of B2C E-commerce = 22
  1.2 E-commerce Ⅰ and Ⅱ = 23
   The Visions and Forces behind E-commerce Ⅰ : 1995-2000 = 24
   E-commerce Ⅱ : 2001-2006 = 27
    Insight on Business : A Short History of Dot.com IPOs = 28
   E-commerce Today : Successes and Failures = 30
   Predictions for the Future = 31
  1.3 Understanding E-commerce : Organizing Themes = 36
   Technology : Infrastructure = 36
   Business : Basic Concepts = 38
   Society : Taming the Juggernaut = 38
   Academic Disciplines Concerned with E-commerce = 39
    Thchnical Approaches = 39
    Insight on Society : Keeping Your Clickstream Private = 40
    Behavioral Approaches = 41
  1.4 Case Study Napster Rocked. But Was it Legal? = 43
  1.5 Review = 47
  Key Concepts = 47
  Questions = 51
  Projects = 52
  Web Site Resources = 53
 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS = 54
  Learning Objectives = 54
  Kozmo Finally Crashes = 55
  2.1 E-commerce Business Models = 57
   Introduction = 57
   Eight Key Elements of a Business Model = 57
    Value Proposition = 57
    Revenue Model = 59
    Market Opportunity = 61
    Competitive Environment = 62
    Competitive Advantage = 63
    Market Strategy = 64
    Organizational Development = 65
    Management Team = 65
   Categorizing E-commerce Business Models : Some Difficulties = 66
  2.2 Major Business-to-Consumer(B2C) Business Models = 67
   Portal = 68
   E-tailer = 69
   Content Provider = 70
   Transaction Broker = 71
   Market Creator = 72
   Service Provider = 73
   Community Provider = 74
    Insight on Technology : Google.com - Searching for Profits = 75
  2.3 Major Business-to-Business(B2B) Business Models = 77
   Marketplace/Exchange(B2B Hub) = 77
   E-distributor = 79
   B2B Service Provider = 79
   Matchmaker = 80
   Infomediary = 80
    Insight on Business - e-Steel.com Breaks Its Mold = 87
  2.4 Business Models in Emerging E-commerce Areas = 82
   Consumer-to-Consumer(C2C) Business Models = 82
   Peer-to-Peer(P2P) Business Models = 83
   M-commerce Business Models = 83
    Insight on Society - Who's Calling : Wireless Privacy = 85
   E-commerce Enablers : The Gold Rush Model = 86
  2.5 How the Internet and the Web Change Business : Basic Business Concepts = 87
   Industry Structure = 88
   Industry Value Chains = 90
   Firm Value Chains = 91
   Business Strategy = 91
  2.6 Case Study Priceline.com - Can This Business Model Be Saved? = 96
  2.7 Review = 99
  Key Concepts = 99
  Questions = 101
  Projects = 102
  Web Site Rewources = 103
Part 2 Technology Infrastructure for E-commerce
 3 THE INTERNET AND WORLD WIDE WEB : E-COMMERCE INFRASTRUCTURE = 106
  Learning Objectives = 106
  Akamai Technologies : Speeding Internet Performance with Math = 107
  3.1 The Internet : Ichnology Background = 109
   The Evolution of the Internet 1961-2000 = 109
   The Internet : Key Thchnology Concepts = 114
    Packet Surtching = 115
    TCP/IP = 116
    Client/Server Computing = 120
   Other Internet Protocols and Utility Program = 121
    HTTP : Hypertext Documents = 121
    SMTP, POP, and IMAP : Sending E-Mail = 121
    FTP : Transferring Files = 122
    SSL : Security = 122
    Telnet : Running Remote = 123
    Finger : Finding People = 123
    Ping : Testing the Address = 123
    Tracert : Checking Routes = 123
  3.2 The Internet Today = 124
   The Internet Backbone = 126
   Network Access Points and Metropolitan Area Exchanges = 127
   Campus Networks = 129
   Internet Service Providers = 129
   Intranets and ExtTanets = 131
   Who Governs the Internet? = 132
    Insight on Society : Yahoo! France-Government Regulation of the Internet = 134
  3.3 Internet Ⅱ : The Future Infrastructure = 133
   Limitations of Internet Ⅰ = 133
   The Internet$$2^(R)$$ Proiect = 135
    Advanced Network Infrastructure = 135
    New Networking Capabilities = 135
    Middleware = 136
    Advanced Applications = 136
    The Larger Internet Ⅱ Thchnology Environment = 137
    Fiber Optics and the Bandwidth Explosion = 137
    Wireless Web and 3G Thchnologies = 139
    Insigbt on Business : Enkido- A View of the Future of Networks = 141
    Wireless LANs = 142
    Internet Appliances : The Changing Client Computer = 143
   Benefits of Intemet Ⅱ Technologies = 144
    IP Multicasting = 144
    Latency Solutions = 144
    Guaranteed Service Levels = 144
    Lower Error Rates = 145
    Declining Costs = 145
  3.4 The World Wide Web = 146
   Development of the Web = 146
   Hypertext = 147
   Markup Languages = 148
    SGML = 148
    HTML = 149
    XML = 150
   Web Servers and Clients = 152
   Web Browsers = 154
  3.5 The Internet and the Web : Features = 154
   E-mail = 154
   Search Engines = 155
   Intelligent Agents(Bots) = 157
   Instant Messaging = 157
   Chat = 158
   Music, Video, and Other Standard Files = 159
   Streaming Media = 159
   Cookies = 159
    Insight on Technology : ChatterBots at Work = 160
   Internet Ⅱ and E-commerce : Emerging Features and Serices = 161
    Internet Telephony = 161
    Digital Libraries = 162
    Distributed Storage = 162
    Distance Learning = 164
    Digital Video = 164
    Video Teleconferencing = 164
    Tele-immersion = 164
    M-commerce Applications = 164
  3.6 Case Study Into Networks = 166
  3.7 Review = 168
  Key Concepts = 168
  Questions = 172
  Projects = 173
  Web Site Resources = 175
 4 BUILDING AN E-COMMERCE WEB SITE = 176
  Learning Objectives = 176
  Loudcloud : What Is 100% Uptime Worth? = 177
  4.1 Building an E-commerce Web Site : A Systematic Approach = 179
   Pieces of the Site-Building Puzzle = 179
   Planning : The Systems Development Life Cycle = 180
   Systems Analysis : Identify Business Objectives, Systems Functionality, and Information Requirements = 181
   System Design : Hardware and Software Platforms = 181
   Building the System : In-House vs. Outsourcing = 184
    Build Your Own vs. Outsourcing = 184
    Host Your Own vs. Outsourcing = 186
   Testing the System = 187
   Implementation and Maintenance = 187
    Insight on Technology : What Boo Did Wrong = 189
  4.2 Choosing Serer Software = 188
   Simple vs. Multi-tiered Web Site Architecture = 190
   Web Server Soware = 192
    Site Management Tools = 193
    Dynamic Page Generation Tools = 194
   Application Servers = 196
   E-commerce Merchant Server Functionality = 197
    Online Catalog = 197
    Shopping Cart = 198
    Credit-Card Processing = 198
   Merchant Server Software packages(E-commerce Suites) = 198
    Choosing an E-commerce Suite = 198
   Building Your Own E-Commerce Software = 200
    Insight on Business : Small Town Doesn't Mean Small BusinessAnymore = 201
  4.3 Choosing the Hardware for an E-commerce Site = 202
   Right-sizing Your Hardware Platform : The Demand Side = 202
   Right-Sizing Your Hardware Platform : The Supply Side = 207
  4.4 Other E-commerce Site Tools = 211
   Web Site Design : Business Considerations = 211
   Tools for Interactivity and Active Content = 211
    CGI = 212
    Java, Java Server Pages(JSP) and JavaScript = 213
    ActiveX and VBScript = 214
    ColdFusion = 214
   Personalization Thols = 214
   The Information Policy Set = 215
    Insight on Social Issues : Web Site Accessibility for the Physically Challenged = 216
  4.5 Case Study REI - A Homegrown Success Story = 218
  4.6 Review = 222
  Key Concepts = 222
  Questions = 225
  Projects = 226
  Web Site Resources = 227
 5 SECURTY AND ENCRYPTION = 228
  Learning Objectives = 228
  The Merchant Pays = 229
  5.1 The E-commerce Security Environment = 231
   The Scope of the Problem = 231
   What Is Good E-commerce security? = 233
   Dimensions of E-commerce Security = 234
   The Tension Between Serurity and Other Values = 236
    Ease of Use = 236
    Public Safety and the Criminal Uses of Security = 236
  5.2 Security Threats in the E-commerce Environment = 237
   Malicious Code = 238
   Hacking and Cybervandalism = 241
   Credit Card Fraud = 243
    Insight on Social Issues : E-Sigatures - Bane or Boon to E-Commerce? = 244
   Spoofing = 245
   Denial of Service(DoS) Attacks = 245
   Sniffing = 246
   Insider Jobs = 246
  5.3 Technology Solutions = 247
   Protecting Internet Communications = 247
   Encryption = 248
    Symmetric Key Encryption = 248
    Public Key Encryption = 250
    Public Key Encryption Using Digital Signatures and Hash Digests = 250
    Digital Envelopes = 253
    Digital Cerificates and Public Key Infrastructure(PKI) = 254
    Limitations to Encryption Solutions = 256
   Securing Channels of Communication = 257
    Insight on Technology : Everlasting Security? = 258
   Secure Sockets Layer(SSL) = 257
    S-HTTP = 260
   Virtual Private Networks(VPN) = 260
   Protecting Networks = 261
    Firewalls = 261
    Proxy Servers = 261
   Protecting Servers and Clients = 263
    Operating System Controls = 263
    Anti- Virus Software = 263
  5.4 Policies, Procedures, and Laws = 263
   A Security Plan : Management Policies = 264
   CERT = 266
   The Role of Laws and Public Policy = 268
    Insight on Business : Tiger Teams - Hiring Hackers to Locate Threats = 267
   Government Policies and Controls on Encryption Software = 269
  5.5 Case Study Verisign - The Web's Security Blanket = 271
  5.6 Review = 274
  Key Concepts = 274
  Questions = 278
  Projects = 279
  Web Site Resources = 279
 6 E-COMMERCE PAYMENT SYSTEMS = 280
  Learning Objectives = 280
  PayPal : The Money's in the E-mail = 281
  6.1 Payment Systems = 283
   Types of Payment Systems = 283
    Cash = 283
    Checking Transfer = 284
    Credit Card = 286
    Stored Value = 286
    Accumulating Balance = 287
   Overview of Current E-commerce Payment Systems = 289
    Current Online Payment Systems = 289
  6.2 Credit Card E-commerce Transactions = 291
   How an Online Credit Card Transaction Works = 291
   Credit Card E-commerce Enablers = 292
   Limitations of Online Credit Card Payment Systems = 293
   SET : Secure Electronic Transaction Protocol = 293
    Insight on Society - The Right to Shop = 294
  6.3 E-commerce Digital Payment Systems in the B2C Arena = 296
   Digital Wallets = 296
   Digital Cash = 302
   Online Stored Value Systems = 304
    Smart Cards as Stored Value Systems = 306
    Insight on Business - Rocketcash.com = 307
   Digital Accumulating Balance Payment Systems = 308
   Digital Credit Card Payment Systems = 309
   Digital Checking Payment Systems = 311
   Digital Payment Systems and the Wireless Web = 313
    Insight on Technology : Do You Take Wireless? = 315
  6.4 B2B Payment Systems = 314
   Electronic Billing Presentment and Payment = 317
   Market Size and Growth = 319
   Types of EBPP Systems = 319
  6.5 Case Study CheckFree - On Top of Electronic Billing for Now = 322
  6.6 Review = 325
  Key Concepts = 325
  Questions = 327
  Projects = 328
  Web Site Resources = 329
Part 3 Business Concepts and Social Issues
 7 E-COMMERCE MARKETING CONCEPTS = 332
  Learning Objectives = 332
  MyPoints.com : Loyalty and Brands = 333
  7.1 Consumers Online : The Internet Audience and Consumer Behavior = 335
   The Internet Audience = 335
   Internet Thaffic Patterns : The Online Consumer Profile = 335
    Intensity of Usage = 336
    Scope of Use = 336
    Demographics and Access = 337
    Ethnicity = 339
    Education = 339
    Gender = 339
    Lifestyle Impacts = 340
    Media Choices = 340
   Consumer Behavior Models = 340
   Psychographic Profiles of Online Consumers = 343
   The Purchasing Decision = 343
   A Model of Online Consumer Behavior = 343
   Shoppers : Browsers and Buyers = 348
   What Consumers Shop for and Buy Online = 350
   Intentional Acts : How Shoppers Find Vendors Online = 351
   Why More People Don't Shop Online = 352
  7.2 Basic Marketing Concept = 352
   Feature Sets = 354
   Products, Brands, and the Branding Process = 354
   Segmenting, Targeting, and Positioning = 357
   Are Brands Rational? = 357
   Do Brands Last Forever? = 357
   Can Brands Survive the Internet? = 357
  7.3 Internet Marketing Technologies = 360
   The Revolution in Internet Marketing Technologies = 360
   Web Transaction Logs = 360
   Supplementing the Logs : Cookies and Web Bugs = 364
   A Typical Netscape Cookie File = 364
    Insight on Society : Should Web Bugs Be Illegal? = 366
   Databases, Data Warehouses, and Data Mining : Developing Profiles = 368
    Databases = 368
    Data Warehouses and Data Mining = 368
   Advertising Networks = 371
    Insight on Technology : Collaborative Filtering = 372
   Customer Relationship Management(CRM) Systems = 374
  7.4 B2C and B2B E-commerce Marketing and Branding Strategies = 377
   Market Entry Strategies = 377
   Establishing the Customer Relationship = 379
    Permission Marketing = 379
    Affiliate Marketing = 380
    Viral Marketing = 381
    Leveraging Brands = 382
   Customer Retention : Strengthening the Customer Relationship = 383
    Personalization and One-to-One Marketing = 383
    Customization and Customer Co-Production = 385
    Transactive Content = 386
    Customer Service = 386
   Net Pricing Strategies = 388
    It's Free! = 390
    Versioning = 391
    Bundling = 391
    Dynamic Pricing = 393
   Channel Strategies : Managing Channel Conflict = 394
  7.5 Online Market Research : Knowing Your Customer = 395
   Primary Research = 395
    Insight on Business : Zoomerang.com = 397
   Secondary Research = 398
  7.6 Case Study America Online = 400
  7.7 Review = 404
  Key Concepts = 404
  Questions = 407
  Projects = 408
  Web Site Resources = 409
 8 E-COMMERCE MARKETING COMMUNICATIONS = 410
  Learning Objectives = 410
  NextCard-Effective Impressions = 417
  8.1 Online Marketing Communications = 413
   Online Advertising = 413
    Banner and Rich Media Ads = 416
    Paid Search Engine Inclusion and Placement = 419
    Sponsorships = 422
    Affiliate Relationships = 422
   Direct E-mail Marketing = 422
    Insight on Society : Targeting Children = 423
   Online Catalogs = 424
   Public Relations = 425
   Mixing Offline and Online Marketing Communications = 426
    Insight on Business : Tiffany & Co. = 428
  8.2 Understanding the Costs and Benefits of Online Marketing Communications = 427
   Online Marketing Metrics : Lexicon = 427
   Does Online Advertising Work? = 432
   The Costs of Online Advertising = 433
   Software for Measuring Online Marketing Results = 436
    Insight on Technology : WebSideStory = 437
  8.3 The Web Site as a Marketing Communications Tool = 438
   Domain Names = 438
   Search Engine Optimization = 438
   Web Site Functionality = 441
  8.4 Case Study Ad Bombs, Ambush Marketing, and Other Invasive Marketing Techniques Grow on the Internet = 443
  8.5 Review = 447
  Key Concepts = 447
  Questions = 449
  Projects = 450
  Web Site Resources = 451
 9 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE = 452
  Learning Objectives = 452
  Hacker to the Slammer - Piracy and Free Speech = 453
  9.1 Understanding Ethical, Social, and Political Issues in E-commerce = 455
   A Model For Organizing the Issues = 456
   Basic Ethical Concepts : Responsibility, Accountability, and Liability = 459
   Analyzing Ethical Dilemmas = 460
   Candidate Ethical Principles = 461
  9.2 Privacy and Information Rights = 462
   Information Collected at E-commerce Sites = 463
   Profiling : Privacy and Advertising Networks = 463
   The Concept of Privacy = 467
    Infonned Consent = 468
   Legal Protections = 470
    Statutory and Regulatory Protections of Online Privacy = 470
   Private Industry Self-Regulation = 474
   The European Directive on Data Protection = 476
    Insight on Business : Chief Privacy Oifficers - New Execs on the Job = 478
   Privacy Advocacy Groups = 479
   Technological Solutions to Privacy Invasion on the Web = 480
    Insight on Technology : Tug of War = 482
  9.3 Intellectual Property Rights = 481
   Types of Intellectual Property Protection = 483
   Copyright : The Problem of Perfect Copies and Encryption = 484
    Look and Feel = 485
    The Fair Use Doctrine = 485
    The Digital Millennium Copyright Act of 1998 = 486
   Patents : Business Methods and Processes = 488
    E-commerce Patents = 490
    "Business Methods" Patents = 490
   Trademarks : Online Infringement and Dilution = 493
    Trademarks and the Internet = 493
    Cybersquatting = 494
    Cyberpiracy = 495
    Metatagging = 496
    Keywording = 497
    Linking = 497
    Framing = 498
   E-commerce Ⅱ : Balancing the Protection of Property with Other Values = 498
  9.4 Governance = 499
   Who Governs E-commerce and the Internet? = 498
    Can the Internet Be Controlled? = 500
   Public Government and Law = 501
   Taxation = 501
  9.5 Public Safety and Welfare = 504
   Protecting Children = 504
   Gambling, Cigarettes, and Drugs : Is the Web Really Borderless? = 506
   Equity and the Digital Divide = 507
    Insight on Society : Cot Orders Viagro - the Internet Drug Bazaar = 508
  9.6 Case Study There's a Hailstorm in Your Future = 510
  9.7 Review = 515
  Key Concepts = 515
  Questions = 519
  Projects = 520
  Web Site Resources = 521
Part 4 E-Commerce in Action
 10 RETAILING ON THE WEB
  Learning Objectives = 524
  Wal-Mart Moves Online = 525
  10.1 The Retail Sector = 527
   The Retail Industry = 528
   Online Retailing = 531
   E-commerce Ⅰ : The Vision = 531
   E-commerce Ⅱ : The Online Retail Sector Tbday = 532
    Insight on Business : eVineyard Is a Survivor - for Now = 536
  10.2 Analyzing the Viability of Online Firms = 535
   Strategic Analysis = 537
   Financial Analysis = 538
  10.3 E-commerce in Action : E-tailing Business Models = 540
   Virtual Merchants = 541
    General Merchandiser : Buy.com = 541
    Niche Merchandiser : Ashford.com = 545
   Clicks and Mortar = 549
    JCPenney.com = 550
   Catalog Merchants = 553
    Landsend. com = 553
    Insight on Society : Internet Taxation = 558
   Online Malls = 559
    Fashionmall.com = 560
   Manufacturer-Direct = 563
    Dell. com = 565
  10.4 Some Common Themes in E-commerce Ⅱ Online Retailing = 568
   Insight on Technology : Predictive Modeling Builds on CRM = 571
  10.5 Case Study L.L. Bean - Webward Bound = 573
  10.6 Review = 576
   Key Concepts = 576
   Questions = 530
   Projects = 580
   Web Site Resources = 581
 11 ONUNE SERVICE INDUSTRIES = 582
  Learning Objectives = 582
  One by Net, Two by Land - NetBank Expands = 583
  11.1 The Service Sector : Offline and Online = 585
   What Are Services? = 587
   Categorizing the Service Industries = 588
   Knowledge and Information Intensity = 588
   Personalization and Customization = 588
  11.2 Online Financial Services = 589
   Online Asset Growth = 589
   Online Financial Consumer Behavior = 589
   Financial Services Industry Trends = 592
   Online Banking and Brokerage = 595
    Multichannel vs. Pure Online Financial Services Firms = 595
    Customer Acquisition, Conversion, and Retention = 597
    E-commerce in Action : E*Trade.com = 597
    Financial Portals : Comparison Shopping, Planning, and Advice Sites = 604
    Account Aggregation Sites = 604
    Online Mortgage and Lending Services = 605
    Insight on Technology : Screen Scraping = 606
   Online Insurance Services = 609
    Managing Channel Conflict in the Online Insurance Industry = 610
   Online Real Estate Services = 611
    Insight on Society : Is Homestore.com a Monopoly? = 614
  11.3 Online Travel Services = 613
   Why Are Travel Services So popular? = 615
   Online Travel Service Components = 617
    Online 'IYavel Industry Segments : Leisure and Managed Business Travel = 617
   Online Travel Industry Dynamics = 618
    Opportunities for Disintermediation and Re-intermediation = 620
    Insight on Business : Orbitz Flies = 622
   E-commerce in Action : Expedia.com = 621
  11.4 Career Services = 626
   It's Just Information : The Ideal Web Business? = 628
   Why Job Sites Are So popular = 628
   Recruitment Market Segments = 631
   Online Recruitment Industry Dynamics : Consolidation = 632
   E-Commerce in Action : HotJobs.com = 632
  11.5 Case Study Why WebVan Failed (and Britain's Tesco Succeeded) = 638
  11.6 Review = 641
  Key Concepts = 641
  Questions = 646
  Projects = 647
  Web Site Resources = 649
 12 B2B E-COMMERCE : SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE = 650
  Learning Objectives = 650
  Covisint LLC - The Mother of All Net Marketplaces = 651
  12.1 B2B E-commerce and Supply Chain Management = 653
   Defining and Measuring the Growth of B2B Commerce = 654
   The Evolution of B2B Commerce = 654
   The Growth of B2B Commerce 2001-2006 = 657
    Industry Forecasts = 658
   Potential Benefits of B2B E-commerce = 658
   The Procurement Process and Ie Supply Chain = 660
    Types of Procurement = 661
    Multi-tier Supply Chains = 662
    The Role of Existing Legacy Computer Systems = 663
   Trends in Supply Chain Management and Collaborative Commerce = 664
   Supply Chain Simplification = 664
   Electronic Data Interchange(EDI) = 665
   Supply Chain Management Systems = 668
   Collaborative Commerce = 669
    Insight on Technology : Nike ond i2 Just Can't Do It = 670
   Main Types of Internet-based B2B Commerce = 673
  12.2 Net Marketplaces = 674
   The Variety and Characteristics of Net Marketplaces = 674
   Pure Types of Net Marketplaces = 675
   E-distributors = 677
   E-procurement = 679
    E-commerce in Action : Ariba = 681
   Exchanges = 687
    E-commerce in Action : FreeMarkets Inc. = 690
   Industry Consortia = 696
   The Long-Term Dynamics of Net Marketplaces = 700
    Insight on Society : Are Net Marketplaces Anti-competitive? = 702
  12.3 Private Industrial Networks = 701
   What Are Private Industrial Networks? = 701
   Characteristics of Private Industrial Networks = 704
   Private Industrial Networks and Collaborative Commerce = 705
    Insight on Business : Wal-Mart Transitions Toward a Private Industrial Network = 706
   Implementation Barriers = 708
   Industry-Wide Private Industrial Networks = 708
   The Long-Term Dynamics of Private Industrial Networks = 709
  12.4 Case Study Siemens Clicks with Click2procure = 711
  12.5 Review = 715
  Key Concepts = 715
  Questions = 720
  Projects = 720
  Web Site Resources = 721
[Volume. 2]----------
CONTENTS
13 AUCTIONS, PORTALS, AND COMMUNITIES = 724
 Sam's Club : From Big Box to Big Auction = 725
 13.1 Auctions = 727
  Defining and Measuring the Growth of Auctions and Dynamic Pricing = 728
  Why Are Auctions So popular? Benefits and Costs of Auctions = 729
   Insight on Society : Amazon Tries Dynamic Pricing = 730
   Benefits of Auctions = 731
   Risks and Costs of Auctions for Consumers and Businesses = 733
   Market-Maker Benefits : Auctions as an E-commerce Business Model = 734
  Types and Examples of Auctions = 735
   Internet Auction Basics = 735
   Types of Auctions = 737
   Auction Solution Proveiders for Business = 744
  When to Use Auctions(and for What) in Business = 744
  Seller and Consumer Behavior at Auctions = 747
   Seller Profits : Arrival Rate, Auction Length, and Number of Units = 747
   Auction Prices : Are They the Lowest? = 747
   Consumer Trust in Auctions = 749
  When Auction Markets Fail : Fraud and Abuse in Auctions = 750
  E-commerce in Action : eBaycom = 750
 13.2 E-commerce Portals = 750
  The Growth and Evolution of Portals = 752
  Types of Portals : General Purpose and Vertical Market = 754
   Insight on Business : Death of a Portal - The Demise of Excite@Home = 755
  Portal Business Models = 757
  E-commerce in Action : Yahoo! Inc = 760
 13.3 Online E-commerce Communities = 761
  What Is a Community? What Is a Virtual Community? = 762
  The Difference Between Online Communities and Portals = 763
  The Growth of Online Communities = 764
  Commerce and Communities : Moral Boundaries = 764
  Types of Online Communities and Their Business Models = 766
   Changing Business Models of Online Commercial Communities = 768
  Community Features and Tchnologies = 769
   Insight on Technology : Infopop and the Utimate Bulletin Board = 770
  Commercially Sponsored Communities : Business Uses of Community = 772
  E-commerce in Action : Alloy, Inc. = 773
 13.4 Case Study iVillage Struggles to Find Its Marketspace = 774
 13.5 Review = 779
 Key Concepts = 779
 Questions = 784
 Projects = 785
 Web Site Resources = 785
14 ONLINE CONTENT PROVIDERS : DIGITAL MEDIA = 786
 Learning Objectives = 786
 The Wall Street Journal Online = 787
 14.1 Online Content = 789
  Content Audience and Market : Where Are the Eyeballs and the Money? = 789
   Media Utilization = 789
  Internet and Ttaditional Media : Cannibalization Versus Complementarity = 790
   Media Revenues = 791
  Growth of the Online Content Audience = 792
   Free or Fee? = 793
  Media Industry Structure = 794
  Media Convergence : Technology, Content, and Industry Structure = 794
   Technological Convergence = 795
   Content Convergence = 796
   Industy Convergence = 798
  Challenges and Risks in Media Convergence = 798
   Online Content Revenue Models and Business Processes = 800
    Making a Profit With Online Content : From Free to Fee = 803
  Key Challenges Facing Contem Producers and Owners = 803
   Technology = 803
   Cost = 805
   Consumer Attitudes = 805
   Distribution Channels and Cannibalization = 805
   Insight on Business : Netlibrary vs. The "Tower of Dead Trees" = 806
   Rights Management = 807
 14.2 The Online Publishing Indutstry : Newspapers, Books, and Magazines = 808
  Online Newspapers = 808
   Audience Size and Growth = 808
   Content = 809
   Online Newspaper Revenue Models and Results = 810
   Convergence = 811
   Challenges = 812
  Books : The Evolution of E-books = 813
   E-books = 814
   Book Audience Size and Growth = 816
   Content : Advantages and Disadvantages of E-books = 818
   E-book Industry Revenue Models = 819
   Convergence = 821
   Insight on Society : The Evolving E-book = 824
  Magazines : Online "Zines" = 825
   Audience Size and Growth = 826
   Content = 828
   Online Magazine Revenue Models = 828
   Convergence = 831
  E-commerce in Action : CNET Networks, Inc, = 831
 14.3 The Online Entertainment Industry = 831
  Entertainment Audience Size and Growth = 832
   Traditional Entertainment = 832
   Nontraditional Online Entertainment = 832
   Content = 833
  Online Entertainment Industry Revenue Models = 835
   Convergence = 836
  E-commerce in Action : Disney = 839
   Insight on Technology : A Movie for Your Handheld? = 840
 14.4 Case Study Oligopoly : The Future of the Internet Content Industry? = 842
 14.5 Review = 845
 Key Concepts = 845
 Questions = 852
 Projects = 853
 Web Site Resources = 853
References = 854
Index = 857


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