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Kleppner's advertising procedure 15th ed

Kleppner's advertising procedure 15th ed

Material type
단행본
Personal Author
Russell, Thomas, 1941- Lane, W. Ronald , 1940- Kleppner, Otto , 1899-
Title Statement
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
판사항
15th ed.
Publication, Distribution, etc
Upper Saddle River, N.J. :   Prentice Hall,   2002.  
Physical Medium
xix, 697 p. : ill. (some col.) ; 29 cm.
ISBN
0130328774
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising.
000 00871camuu2200265 a 4500
001 000001079432
005 20020919103225
008 010411s2002 njua b 001 0 eng
020 ▼a 0130328774
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
049 0 ▼l 151125732
050 0 0 ▼a HF5823 ▼b .K45 2002
082 0 0 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b R967k15
100 1 ▼a Russell, Thomas, ▼d 1941-
245 1 0 ▼a Kleppner's advertising procedure / ▼c J. Thomas Russell, W. Ronald Lane.
250 ▼a 15th ed.
260 ▼a Upper Saddle River, N.J. : ▼b Prentice Hall, ▼c 2002.
300 ▼a xix, 697 p. : ▼b ill. (some col.) ; ▼c 29 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
700 1 ▼a Lane, W. Ronald , ▼d 1940-
700 1 ▼a Kleppner, Otto , ▼d 1899- ▼t Advertising procedure.

Holdings Information

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