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Brand asset management : driving profitable growth through your brands 1st ed

Brand asset management : driving profitable growth through your brands 1st ed (Loan 5 times)

Material type
단행본
Personal Author
Davis, Scott, 1964-.
Title Statement
Brand asset management : driving profitable growth through your brands / Scott M. Davis.
판사항
1st ed.
Publication, Distribution, etc
San Francisco :   Jossey-Bass,   c2000.  
Physical Medium
xvi, 265 p. : ill. ; 24 cm.
Series Statement
The Jossey-Bass business management series
ISBN
0787950777 (acid-free paper)
General Note
Includes index.  
Subject Added Entry-Topical Term
Brand name products. Product management. Brand name products -- United States. Product management -- United States.
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001 000001064756
005 20050915171434
008 000104s2000 caua 001 0 eng
020 ▼a 0787950777 (acid-free paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002 ▼d 211009
042 ▼a pcc
043 ▼a n-us---
049 0 ▼l 151101472
050 0 0 ▼a HD69.B7 ▼b D38 2000
082 0 0 ▼a 658.8/27 ▼2 21
090 ▼a 658.827 ▼b D264b
100 1 ▼a Davis, Scott, ▼d 1964-.
245 1 0 ▼a Brand asset management : ▼b driving profitable growth through your brands / ▼c Scott M. Davis.
250 ▼a 1st ed.
260 ▼a San Francisco : ▼b Jossey-Bass, ▼c c2000.
300 ▼a xvi, 265 p. : ▼b ill. ; ▼c 24 cm.
440 4 ▼a The Jossey-Bass business management series
500 ▼a Includes index.
650 0 ▼a Brand name products.
650 0 ▼a Product management.
650 0 ▼a Brand name products ▼z United States.
650 0 ▼a Product management ▼z United States.
945 ▼a KINS

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 D264b Accession No. 111329338 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 D264b Accession No. 151101472 Availability Available Due Date Make a Reservation Service
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 D264b Accession No. 111329338 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 D264b Accession No. 151101472 Availability Available Due Date Make a Reservation Service

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