HOME > Detail View

Detail View

Advertising campaign strategy : a guide to marketing communication plans 2nd ed

Advertising campaign strategy : a guide to marketing communication plans 2nd ed

Material type
단행본
Personal Author
Parente, Donald.
Title Statement
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
판사항
2nd ed.
Publication, Distribution, etc
Fort Worth :   Dryden Press,   c2000.  
Physical Medium
xx, 371 p. : ill. ; 25 cm.
Series Statement
The Dryden Press series in marketing
ISBN
003021114x
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising campaigns. Communication in marketing.
000 00890camuu2200265 a 4500
001 000001064755
005 20110929140729
008 991103s2000 txua b 001 0 eng
020 ▼a 003021114x
040 ▼a DLC ▼c DLC ▼d 244002 ▼d 211009
049 0 ▼l 151101471
082 0 4 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b P228a2
100 1 ▼a Parente, Donald.
245 1 0 ▼a Advertising campaign strategy : ▼b a guide to marketing communication plans / ▼c Donald Parente.
250 ▼a 2nd ed.
260 ▼a Fort Worth : ▼b Dryden Press, ▼c c2000.
300 ▼a xx, 371 p. : ▼b ill. ; ▼c 25 cm.
490 1 ▼a The Dryden Press series in marketing
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising campaigns.
650 0 ▼a Communication in marketing.
830 0 ▼a Dryden Press series in marketing.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 P228a2 Accession No. 151101471 Availability Available Due Date Make a Reservation Service C M

New Arrivals Books in Related Fields