| 000 | 00890camuu2200265 a 4500 | |
| 001 | 000001064755 | |
| 005 | 20110929140729 | |
| 008 | 991103s2000 txua b 001 0 eng | |
| 020 | ▼a 003021114x | |
| 040 | ▼a DLC ▼c DLC ▼d 244002 ▼d 211009 | |
| 049 | 0 | ▼l 151101471 |
| 082 | 0 4 | ▼a 659.1 ▼2 22 |
| 084 | ▼a 659.1 ▼2 DDCK | |
| 090 | ▼a 659.1 ▼b P228a2 | |
| 100 | 1 | ▼a Parente, Donald. |
| 245 | 1 0 | ▼a Advertising campaign strategy : ▼b a guide to marketing communication plans / ▼c Donald Parente. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Fort Worth : ▼b Dryden Press, ▼c c2000. | |
| 300 | ▼a xx, 371 p. : ▼b ill. ; ▼c 25 cm. | |
| 490 | 1 | ▼a The Dryden Press series in marketing |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Advertising campaigns. |
| 650 | 0 | ▼a Communication in marketing. |
| 830 | 0 | ▼a Dryden Press series in marketing. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 659.1 P228a2 | 등록번호 151101471 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
