HOME > 상세정보

상세정보

Advertising campaign strategy : a guide to marketing communication plans 2nd ed

Advertising campaign strategy : a guide to marketing communication plans 2nd ed

자료유형
단행본
개인저자
Parente, Donald.
서명 / 저자사항
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
판사항
2nd ed.
발행사항
Fort Worth :   Dryden Press,   c2000.  
형태사항
xx, 371 p. : ill. ; 25 cm.
총서사항
The Dryden Press series in marketing
ISBN
003021114x
서지주기
Includes bibliographical references and index.
일반주제명
Advertising campaigns. Communication in marketing.
000 00890camuu2200265 a 4500
001 000001064755
005 20110929140729
008 991103s2000 txua b 001 0 eng
020 ▼a 003021114x
040 ▼a DLC ▼c DLC ▼d 244002 ▼d 211009
049 0 ▼l 151101471
082 0 4 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b P228a2
100 1 ▼a Parente, Donald.
245 1 0 ▼a Advertising campaign strategy : ▼b a guide to marketing communication plans / ▼c Donald Parente.
250 ▼a 2nd ed.
260 ▼a Fort Worth : ▼b Dryden Press, ▼c c2000.
300 ▼a xx, 371 p. : ▼b ill. ; ▼c 25 cm.
490 1 ▼a The Dryden Press series in marketing
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising campaigns.
650 0 ▼a Communication in marketing.
830 0 ▼a Dryden Press series in marketing.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.1 P228a2 등록번호 151101471 도서상태 대출가능 반납예정일 예약 서비스 B M

관련분야 신착자료