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Beautiful corporations : corporate style in action

Beautiful corporations : corporate style in action

Material type
단행본
Personal Author
Dickinson, Paul.
Title Statement
Beautiful corporations corporate style in action / written by Paul Dickinson ; designed by Neil Svensen.
Publication, Distribution, etc
London :   Financial Times,   2000.  
Physical Medium
xiii , 129 p. , [16] p. of col. plates : ill. (some col.) ; 26 cm.
ISBN
0273642332
Bibliography, Etc. Note
Includes bibliographical references and index
Subject Added Entry-Topical Term
Industrial design coordination. Corporate image.
000 00733camuu2200205 a 4500
001 000001058336
005 20010328144345
008 000327s2000 enka b 001 0 eng d
020 ▼a 0273642332
040 ▼a BDS ▼d 244002
049 0 ▼l 151091910
082 0 4 ▼a 659.285 ▼2 21
090 ▼a 659.285 ▼b D553b
100 1 ▼a Dickinson, Paul.
245 1 0 ▼a Beautiful corporations ▼b corporate style in action / ▼c written by Paul Dickinson ; designed by Neil Svensen.
260 ▼a London : ▼b Financial Times, ▼c 2000.
300 ▼a xiii , 129 p. , [16] p. of col. plates : ▼b ill. (some col.) ; ▼c 26 cm.
504 ▼a Includes bibliographical references and index
650 0 ▼a Industrial design coordination.
650 0 ▼a Corporate image.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.285 D553b Accession No. 151091910 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

폴 디킨슨(지은이)

영국의 디자인 회사인 '루퍼스 레너드 Rufus Leonard'의 연구조사 이사이고, RSA의 동업자이며 EYE 네트워크와 다이어리 매니저 닷컴의 이사이다. 기업 책임 및 기업관행 분야의 석사 학위를 갖고 있다. 이산화탄소 배출량을 줄이는 캠페인을 벌이면서 인텔을 포함한 여러 대기업들로부터 기금을 지원받았다. 지은 책으로 <성공적인 웹 사이트> 등이 있다.

Information Provided By: : Aladin

Table of Contents


CONTENTS

Foreword = ⅷ

Acknowledgements = ⅹ

Introduction = xii

1 Setting the scene = 1

2 The role and impact of design = 21

3 The role and impact of corporations = 43

4 How to get there = 63

5 Toward a new beauty : sustainability product marketing = 97

Conclusion = 120

References = 124

Index = 126



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