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Advertising and promotion : an integrated marketing communications perspective 4th ed

Advertising and promotion : an integrated marketing communications perspective 4th ed

Material type
단행본
Personal Author
Belch, George E. (George Eugene) Belch, Michael A. Belch, George E. (George Eugene).
Title Statement
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
판사항
4th ed.
Publication, Distribution, etc
Boston, Mass :   Irwin/McGraw-Hill,   c1998.  
Physical Medium
xxii, 762 p. : ill. ; 29 cm.
Series Statement
Irwin/McGraw-Hill series in marketing.
ISBN
0256218994
General Note
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.  
Bibliography, Etc. Note
Includes bibliographical references (p. 725-743) and indexes.
Subject Added Entry-Topical Term
Advertising. Sales promotion. Communication in marketing.
000 01105camuuu200301 a 4500
001 000001032775
005 19981110161335.0
008 970714s1998 maua b 001 0 eng
010 ▼a 97028715
020 ▼a 0256218994
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 151062812
050 0 0 ▼a HF5823 ▼b .B387 1998
082 0 0 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b B427a4
100 1 ▼a Belch, George E. ▼q (George Eugene)
245 1 0 ▼a Advertising and promotion : ▼b an integrated marketing communications perspective / ▼c George E. Belch & Michael A. Belch.
250 ▼a 4th ed.
260 0 ▼a Boston, Mass : ▼b Irwin/McGraw-Hill, ▼c c1998.
300 ▼a xxii, 762 p. : ▼b ill. ; ▼c 29 cm.
440 0 ▼a Irwin/McGraw-Hill series in marketing.
500 ▼a Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
504 ▼a Includes bibliographical references (p. 725-743) and indexes.
650 0 ▼a Advertising.
650 0 ▼a Sales promotion.
650 0 ▼a Communication in marketing.
700 1 ▼a Belch, Michael A.
700 1 ▼a Belch, George E. ▼q (George Eugene). ▼t Introduction to advertising and promotion.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 B427a4 Accession No. 151062812 Availability Available Due Date Make a Reservation Service C M

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