| 000 | 01105camuuu200301 a 4500 | |
| 001 | 000001032775 | |
| 005 | 19981110161335.0 | |
| 008 | 970714s1998 maua b 001 0 eng | |
| 010 | ▼a 97028715 | |
| 020 | ▼a 0256218994 | |
| 040 | ▼a DLC ▼c DLC ▼d 244002 | |
| 049 | 0 | ▼l 151062812 |
| 050 | 0 0 | ▼a HF5823 ▼b .B387 1998 |
| 082 | 0 0 | ▼a 659.1 ▼2 21 |
| 090 | ▼a 659.1 ▼b B427a4 | |
| 100 | 1 | ▼a Belch, George E. ▼q (George Eugene) |
| 245 | 1 0 | ▼a Advertising and promotion : ▼b an integrated marketing communications perspective / ▼c George E. Belch & Michael A. Belch. |
| 250 | ▼a 4th ed. | |
| 260 | 0 | ▼a Boston, Mass : ▼b Irwin/McGraw-Hill, ▼c c1998. |
| 300 | ▼a xxii, 762 p. : ▼b ill. ; ▼c 29 cm. | |
| 440 | 0 | ▼a Irwin/McGraw-Hill series in marketing. |
| 500 | ▼a Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. | |
| 504 | ▼a Includes bibliographical references (p. 725-743) and indexes. | |
| 650 | 0 | ▼a Advertising. |
| 650 | 0 | ▼a Sales promotion. |
| 650 | 0 | ▼a Communication in marketing. |
| 700 | 1 | ▼a Belch, Michael A. |
| 700 | 1 | ▼a Belch, George E. ▼q (George Eugene). ▼t Introduction to advertising and promotion. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실/ | 청구기호 659.1 B427a4 | 등록번호 151062812 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |