HOME > Detail View

Detail View

Marketing for hospitality and tourism 2nd ed

Marketing for hospitality and tourism 2nd ed (Loan 1 times)

Material type
단행본
Personal Author
Kotler, Philip. Bowen, John (John T.), 1948-. Makens, James C.
Title Statement
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
판사항
2nd ed.
Publication, Distribution, etc
Upper Saddle River, NJ :   Prentice Hall,   1996.  
Physical Medium
xv, 800 p. : ill. (chiefly col.) ; 27 cm.
ISBN
0130110310
General Note
Includes index.  
Subject Added Entry-Topical Term
Hospitality industry --Marketing. Tourist trade --Marketing.
비통제주제어
Tourism, Marketing,,
000 00952camuuu200301 a 4500
001 000001032766
005 19981110155515.0
008 950907s1996 njua 001 0 eng
010 ▼a 95040868
015 ▼a GB96-41105
020 ▼a 0130110310
040 ▼a DLC ▼c DLC ▼d UKM ▼d XDM ▼d 244002
049 0 ▼l 151062802
082 0 0 ▼a 647.94/068/8 ▼2 20
090 ▼a 647.940688 ▼b K87m2
100 1 ▼a Kotler, Philip.
245 1 0 ▼a Marketing for hospitality and tourism / ▼c Philip Kotler, John Bowen, James Makens.
246 1 4 ▼a Marketing for hospitality & tourism.
250 ▼a 2nd ed.
260 0 ▼a Upper Saddle River, NJ : ▼b Prentice Hall, ▼c 1996.
300 ▼a xv, 800 p. : ▼b ill. (chiefly col.) ; ▼c 27 cm.
500 ▼a Includes index.
650 0 ▼a Hospitality industry ▼x Marketing.
650 0 ▼a Tourist trade ▼x Marketing.
653 0 ▼a Tourism ▼a Marketing
653 0 ▼a Hotels ▼a Marketing
700 1 ▼a Bowen, John ▼q (John T.), ▼d 1948-.
700 1 ▼a Makens, James C.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Science & Technology/ Call Number 647.940688 K87m2 Accession No. 151062802 Availability Available Due Date Make a Reservation Service B M

New Arrivals Books in Related Fields