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Consumer behavior and marketing action 6th ed

Consumer behavior and marketing action 6th ed (Loan 3 times)

Material type
단행본
Personal Author
Assael, Henry.
Title Statement
Consumer behavior and marketing action / Henry Assael.
판사항
6th ed.
Publication, Distribution, etc
Cincinnati, Ohio :   South-Western College Pub.,   c1998.  
Physical Medium
xviii, 718 p. : ill. ; 24 cm.
ISBN
0538867701
Bibliography, Etc. Note
Includes bibliographical references (p. 656-688) and index.
Subject Added Entry-Topical Term
Consumer behavior. Motivational research (Marketing).
000 00751camuuu200241 a 4500
001 000001024267
005 19990122130510.0
008 980624s1998 ohua b 001 0 eng
010 ▼a 97037073
020 ▼a 0538867701
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 151057615
082 0 0 ▼a 658.8/342 ▼2 21
090 ▼a 658.8342 ▼b A844c6
100 1 ▼a Assael, Henry.
245 1 0 ▼a Consumer behavior and marketing action / ▼c Henry Assael.
246 3 0 ▼a Consumer behavior.
250 ▼a 6th ed.
260 ▼a Cincinnati, Ohio : ▼b South-Western College Pub., ▼c c1998.
300 ▼a xviii, 718 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 656-688) and index.
650 0 ▼a Consumer behavior.
650 0 ▼a Motivational research (Marketing).

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.8342 A844c6 Accession No. 151057615 Availability Available Due Date Make a Reservation Service C

Contents information

Author Introduction

Henry Assael(지은이)

<소비자행동론>

Information Provided By: : Aladin

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