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Advertising : principles & practice 4th ed

Advertising : principles & practice 4th ed

Material type
단행본
Personal Author
Wells, William, 1926- Burnett, John, 1944-. Moriarty, Sandra E. (Sandra Ernst).
Title Statement
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
판사항
4th ed.
Publication, Distribution, etc
Upper Saddle River, N.J. :   Prentice Hall,   c1998.  
Physical Medium
xxi, 731 p. : ill. [some col.] ; 29 cm.
ISBN
0135978815
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising.
000 00774camuuu200241 a 4500
001 000001024260
005 19990122132151.0
008 980624s1998 njua b 001 0 eng
010 ▼a 97040898
020 ▼a 0135978815
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 151057627
082 0 0 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b W453a4
100 1 ▼a Wells, William, ▼d 1926-
245 1 0 ▼a Advertising : ▼b principles & practice / ▼c William Wells, John Burnett, Sandra Moriarty.
250 ▼a 4th ed.
260 ▼a Upper Saddle River, N.J. : ▼b Prentice Hall, ▼c c1998.
300 ▼a xxi, 731 p. : ▼b ill. [some col.] ; ▼c 29 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
700 1 ▼a Burnett, John, ▼d 1944-.
700 1 ▼a Moriarty, Sandra E. ▼q (Sandra Ernst).

Holdings Information

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No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 W453a4 Accession No. 151057627 Availability Available Due Date Make a Reservation Service B M

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