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Advertising

Material type
단행본
Personal Author
O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J.
Title Statement
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Publication, Distribution, etc
Cincinnati, Ohio :   South-Western College Pub.,   c1998.  
Physical Medium
xlvi, 623 p. : ill. [some col.], maps[col.] ; 29 cm..
ISBN
0538869089 (hardcover)
Bibliography, Etc. Note
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term
Advertising.
000 00743camuuu200229 a 4500
001 000001024259
005 19990122132118.0
008 980624s1998 ohuab b 001 0 eng
010 ▼a 96046515 //r97
020 ▼a 0538869089 (hardcover)
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 151057626
082 0 0 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b O35a
100 1 ▼a O'Guinn, Thomas C.
245 1 0 ▼a Advertising / ▼c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
260 ▼a Cincinnati, Ohio : ▼b South-Western College Pub., ▼c c1998.
300 ▼a xlvi, 623 p. : ▼b ill. [some col.], maps[col.] ; ▼c 29 cm..
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Advertising.
700 1 ▼a Allen, Chris T.
700 1 ▼a Semenik, Richard J.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 O35a Accession No. 151057626 Availability Available Due Date Make a Reservation Service C M

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