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Introduction to advertising media : research, planning, and buying

Introduction to advertising media : research, planning, and buying

Material type
단행본
Personal Author
Surmanek, Jim.
Title Statement
Introduction to advertising media : research, planning, and buying / Jim Surmanek.
Publication, Distribution, etc
Lincolnwood, Ill., USA :   NTC Business Books,   c1993.  
Physical Medium
xvii, 357 p. : ill. ; 24 cm.
ISBN
0844235458 :
General Note
Includes index.  
Subject Added Entry-Topical Term
Advertising media planning.
000 00715camuuu200229 a 4500
001 000000965944
005 19990122111906.0
008 920303s1993 ilua 00110 eng
010 ▼a 92009134
020 ▼a 0844235458 : ▼c $44.95
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 151055192
050 0 0 ▼a HF5826.5 ▼b .S85 1993
082 0 0 ▼a 659.1/11 ▼2 20
090 ▼a 659.111 ▼b S961i
100 1 ▼a Surmanek, Jim.
245 1 0 ▼a Introduction to advertising media : ▼b research, planning, and buying / ▼c Jim Surmanek.
260 ▼a Lincolnwood, Ill., USA : ▼b NTC Business Books, ▼c c1993.
300 ▼a xvii, 357 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Includes index.
650 0 ▼a Advertising media planning.
740 0 1 ▼a Advertising media.

Holdings Information

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No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.111 S961i Accession No. 151055192 Availability Available Due Date Make a Reservation Service C M

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