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Advertising media planning 5th ed

Advertising media planning 5th ed

Material type
단행본
Personal Author
Sissors, Jack Zanville, 1919- Bumba, Lincoln.
Title Statement
Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
판사항
5th ed.
Publication, Distribution, etc
Lincolnwood, Ill., USA :   NTC Business Books,   c1996.  
Physical Medium
xiv, 514 p. : ill. ; 25 cm.
ISBN
0844235008 (alk. paper)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising media planning.
000 00763camuuu200241 a 4500
001 000000965776
005 19990122110802.0
008 950821s1996 ilua b 001 0 eng
010 ▼a 95033620
020 ▼a 0844235008 (alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 151055202
050 0 0 ▼a HF5826.5 ▼b .S57 1996
082 0 0 ▼a 659.1/11 ▼2 20
090 ▼a 659.111 ▼b S623a5
100 1 ▼a Sissors, Jack Zanville, ▼d 1919-
245 1 0 ▼a Advertising media planning / ▼c Jack Z. Sissors, Lincoln Bumba.
250 ▼a 5th ed.
260 ▼a Lincolnwood, Ill., USA : ▼b NTC Business Books, ▼c c1996.
300 ▼a xiv, 514 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising media planning.
700 1 ▼a Bumba, Lincoln.

Holdings Information

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